Elevator pitch, you must have one. The first 10 seconds of your pitch are the most crucial since that is all you may get, so make sure you grab attention. The first 10 seconds should have your name, company and what you do. “I’m Jason Porter with My Business Adviser and I solve business problems.” Fast. Simple. Attention-grabbing.
Now that they know who you are and what you do, the second part of your elevator pitch is why they care. “I do that by teaching small business owners how to market and grow their business” This lets them decide if they are interested in you working with them.
The last part of your elevator pitch is to prove it. You have told them what you do so you need to back up those words with a short example “for example one of my clients, Heidy, saw her sales triple within two weeks of her coaching”
Now close it with a call to action, “I’m looking for other business owners that feel overwhelmed and need a boost in profitability and sales.” This is a soft Call to Action and you can take a more direct route if it suits you and you know the person you are talking to is your ideal client, for example, “I’d like to see if I can produce similar results for you, do you have 5 minutes so I can ask you a couple of questions?”. If you are going to take more time, be sure you are specific on how much of their time you will take. If the person you are talking to expresses interest then setting up a future meeting, that is fine as long as you set a specific appointment and not a vague “we’ll meet later”.
There it is, a step by step process for creating your elevator pitch. It is set up this way in case you don’t have time to do the whole thing, you get the most important part out first. Remember, practice, practice, practice. This works best when it flows.