Pokemon Go for Business

Pokemon Go is exploding all over the US. Use these tips to get this addictive app working for your business.

Marketing Content Tools

Here are some tools for developing your marketing content. What tools do you use?

The Most Important Question About Your Social Media Marketing

 

There is no end the the advice you can find on social media. Our Facebook page is filled with tips and tricks to get likes and shares. Everywhere you turn there is the “latest and greatest” system for getting your content seen. But what is the number one question you need to ask yourself about your social media campaign? Before you post anything, what question should be on your mind?

What do I want to get out of my social media campaign?

I don’t think we can overstate how important the answer to this question is. This will define what sites you post to be it Facebook, Twitter or others. This will dictate what type of content you produce like long form blogs or super short tweets. It will also inform you of how to promote it. This  goal can shift over time as the needs of your business change. At first it may be about awareness but shift into deepening your customer relationships as you get better known. The biggest point is that the answer to this question should be clear in your mind every time you post. Every single post should point back to the purpose of your social media campaign. Without this information, it’s better to post nothing.

What is your Pricing Strategy?

Pricing strategy is not only how your business makes money, it also sends signals to your potential clients and your competitors. What signals are you sending?

Small Business Checklist

It’s never too late to get started on this. Which ones have you done?