In Content Marketing, remember ABCD! Always Be Capturing Data. Every bit of information you collect can be useful. Click through rates, shares, page views, every single analytic your platforms give you should be tracked. What info you monitor varied from platform to platform. Blogs track page views, Twitter tracks views and shares. Make a habit of at least capturing a page view of the analytics page of each platform you use. Monthly tracking is the minimum but you really should be tracking by week for better analysis. Even if you just find a convenient way to store it until you can have an analyst take a look at the data for you, make sure you are collecting as much info as possible. Having too much data is an easy problem to fix, not having data is impossible to fix. If you don’t need all the data you collected you can ignore the parts that are extra but if you need the number of page views for each day and that information isn’t available, there may be no way to retrieve it later.