Help for Small Businesses and Direct Sales
Social media isn’t about pushing agendas. It is about networking and starting conversations with your customers. If your agenda happens to include those elements then you will be successful in the social media space. If you are just there to advertise and push out a message you are going to be disappointed.
Treat each Twitter post as a news headline meant to grab attention. Always link it to more content because it is rare you can say everything you need in 140 characters. Blogs are the best way to go but if you keep most of your content on Facebook use that instead. The main thing is you need room to expound on your Twitter statement.
Slow and steady keeps your Twitter following. If you use “flash in the pan” techniques you can gain a large following fast, then loose the just as fast. Here are some solid tips for gaining followers and keeping them watching your feed.
With 310 Million active users each month it’s important to get your message out on Twitter. Here are 6 best practices to gain followers and keep them.
Here is an infographic with the basic principle of making Twitter work for you, use it to start conversations. Many people also direct message every connection with an ad which I disagree with. If you are going to start a conversation don’t use a canned message. Actually know who you are going to talk to and why. Start a real conversation and don’t just blast stale ads at them. They took the time to follow you on Twitter, have some respect.
Just 140 characters at a time, Twitter is a powerful platform. This infographic has some stats to show you why businesses ignore Twitter at their peril. Every business should be on Twitter even if only occasionally.
Make sure you understand that Facebook is a communication tool for marketers. You can push out your message all you want but that isn’t communication. You also need to listen and respond to your clients and potential customers. You can solve problems before they pop up, increase engagement and maximize customer satisfaction if you use Facebook as a communication tool and not just an advertising tool. Keep your eye on trends, on your Facebook Insights and on what customers are saying to you and about you on Facebook. Communication is two ways, don’t just push, listen.
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With over 8 billion video views per day, Facebook Live has taken off in a big way. If your marketing strategy includes a more personal connection with your audience it would serve you well to use this powerful tool. Here are the 6 steps to going live as well as some tips to help you make your experience better.
Here are some quick tips on how to use your Facebook feed effectively. Remember to customize these things to your industry. For example, some industries should be using a 90/10 rule instead of a 80/20, it just depends on the target audience.
Facebook has the potential to boost your business or to be a big drain on your resources. How you engage with your audience will determine your success. Keep these numbers in mind as you craft your Facebook Strategy (you do have a strategy, right?).
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