We talked about power words so here are some words you want to leave out of your next marketing project. Using cliche phrases or language that doesn’t fit your brand should also be avoided. Remeber to think in your brand voice as you write your marketing campaigns.
I had an opportunity to make a video for my fellow magicians outlining “Words of Power” to use in their marketing. Since it is a nearly universal subject I put this infographic together to outline some of my thoughts on the subject. Of course, different industries have different words that are more effective than others. Do you know what words your industry uses?