I see a lot of marketers scrambling to get as many Twitter followers as possible as quickly as they can. A large emphasis is placed on how many thousands of followers they can get so they can be seen as an influencer or so they can monetize their Twitter account faster. Of course, I see a lot of those marketers ending up in “Twitter Jail” as well and it doesn’t surprise me. The techniques used to get massive followers in a short time are shady at best and in a lot of cases outright dishonest which Twitter does its best to stop. I shake my head, make sure I am not following such accounts and I move on. My personal Twitter is coming up on the 1,000 follower mark and I am very proud of that number since it represents hard work and a well run slow growth campaign. The biggest difference between the slow and fast methods is the audience engagement. Fast growth only cares about the numbers slow growth cares about the people. I have close to 1,000 people following me that I didn’t have to chase and beg for them to be a part of my Twitter experience, they want to hear what I have to say. Original content delivered on a schedule about relevant topics. That is the secret formula for a slow growth Twitter campaign. Except it really isn’t a secret. It’s hard work over a long period of time that delivers results. If you decide the numbers are important and you just MUST have as many followers as possible as soon as possible then I am not the right coach for you but if you want followers that listen, let’s talk.