If you follow social media the big story is that Twitter increased the character count to 280, double what it used to be. So as marketers how do we use that? I have put together an infographic talking about how I intend to use the extra space without alienating my Twitter base by droning on. If it works correctly they probably won’t even notice my count went up, just that my content is clearer. Try not to fill up the 280 characters. We did fine with 140 for this long so keep it on the shorter end if you can.