The only one you can count on talking about what you do well is yourself. Luckily, if you have a loyal customer base it isn’t hard to get them to say nice things about you but who is going to tell others about such praises? You! Let others know you are doing well and have happy customers. Keep the messages light, make sure you have permission to use the statements, and make sure your potential customers hear all about it.
People like an inside look at companies they follow. Getting a behind the scenes glimpse gives them insight into the companies they deal with. This helps give a company a more human face and makes the customer feel like they are part of the company culture. Highlight the interesting parts of your company culture and the people that make things happen. This has the added benefit of promoting your employee satisfaction when their accomplishments are presented to others. Keep it relevant and fun and make they customers part of the experience.
With the new Facebook algorithms, some companies are scrambling to figure out what to do. This week we will be posting a new Facebook friendly tip to help make engaging and interesting posts as part of your social media campaign. It is the basics of Content Marketing.
The first tip is to provide specific tips or info that your target customers would find interesting. This is the base of a good content marketing campaign. It makes you useful to your customer and shows your knowledge in the given subject. There is almost no industry where content marketing wouldn’t be useful. It’s a great way to engage current clients and a way to find new followers. Make sure there is a call to action somewhere on your info.
If you need help developing your content strategy give me a call (435) 554-8209
Getting shares and likes can help boost your page and get you an even wider audience. One technique that works well is to post quotes or humor on your page. Make sure it is relevant to the page topic or it can be counterproductive. Injecting a little humor never hurts but unless you page is all about comedy make sure you don’t overdo it. Posting quotes from famous people that are relevant to your page can also help but shouldn’t be the only thing you post. Keeping a good mix of content is the key to boosting yout engagement.
With the new algorithms on Facebook, you need to curate your content even more carefully. One way to increase the reach of your posts is to talk about trending topics. Look on Facebooks news feed to see what topics are trending. Don’t force it but if you see a topic that is relevant to your business or you can make a connection to, use it. Once in a while you can go off topic about a trending article but I don’t recommend it. Make it a habit of studying the trending topics and grabbing the ones that make a connection.
It’s that time again to watch everyone panic as Facebook changes their algorithm again. Should you be worried? Not if you have been following me and putting the practices I teach into place. Good solid content marketing is going to benefit from these changes and shouldn’t see much if any drop in engagement. If you have been practicing spam tactics and click bait you are going to see the floor fall out from under you, but not all is lost. It is never too late to practice good marketing. Here is the lowdown on the new Facebook changes.
The new algorithm is based on the new set of Facebook Values. If your content matches those values it will be seen more. If it does not you will be hidden from most peoples view. Here are the values they are promoting
- Family and Friends come first: The main objective of the News Feed is to connect people with their friends and family. So posts from friends and family are prioritized. After those posts, Facebook found that people want their feed to inform and entertain them.
- A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and feedback.
- Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones.
- You control your experience: Individuals know themselves best. So Facebook creates features (such as unfollow and see first) to let people customize their Facebook experience.
Here is a handy guide to get you through the strangeness of the new feed. Feel free to share it and keep it close as you plan out your Facebook strategy.
There are several versions of this quote floating around and finding an original source ended being a lesson in futility but I like this version best. A goal without a plan is just a wish. If you want something but don’t have a plan to get it you are just wishing you had it, which is fine, but rarely gets you what you want. If you truly want to go after something come up with a plan. As you set your goals and plans use the S.M.A.R.T. acronym to help you along.
- Specific – Being too general with your goals makes them harder to achieve. Make sure you break giant goals up into more specific goals.
- Measurable – If it’s not measured it’s not managed. Measuring is the only way to be sure you are making progress.
- Achievable – Do you have the resources to do it? If not you need to rethink your goal.
- Relevant – Does it apply to you and your life? Is it part of your overall ambitions and needs?
- Timely – Can it be done in a reasonable time frame. Longer-term goals are harder to accomplish, consider breaking the timeline down into smaller time frame goals.
There you have it. Out with the easily breakable New Years Resolution and in with the S.M.A.R.T. goals for a better year.
I have never liked New Years Resolutions, mostly because of the negative baggage attached to them. I was told as I grew up the only purpose of a New Years Resolution was to see how long it took to break it so from an early age I made goals. Sometimes I achieved my goal, sometimes I didn’t but since I could keep going towards my stated goal I hadn’t broken a promise, it just took longer than a year to accomplish it. The last couple of Years I had heard Dr. Larry Hass talking about what he does for the new year and it seemed very affirmational and useful so I have adopted it to my practice of goal reviewing each year. Mind you I set goals all the time but the first of the years seems as good a place as any for a goal review. Here are the 3 questions Dr. Hass writes down.
- What are my Achievements from last year?
- What Commitments Should I make for this Year?
- What are my Goals for this year?
Make sure to write down your answers because an unwritten goal is just a wish. Make sure to use the S.M.A.R.T. method when writing your goals to make sure they are good ones. That is to make sure your goal is specific, measurable, achievable, relevant, and timely. Make sure to send me a note or give me a call if you need help with your business goals this year.