People like an inside look at companies they follow. Getting a behind the scenes glimpse gives them insight into the companies they deal with. This helps give a company a more human face and makes the customer feel like they are part of the company culture. Highlight the interesting parts of your company culture and the people that make things happen. This has the added benefit of promoting your employee satisfaction when their accomplishments are presented to others. Keep it relevant and fun and make they customers part of the experience.