The most important step to making your Direct Sales (DS) business a success is to treat it like a business which often means ignoring some of the advice that the DS company gives you. If you are successful then recruiting will happen so focus on the selling of the product. So let’s talk about running your DS as a business.
First, you need a business plan. Note I said plan and not a business wish, the difference is a plan is written down and a wish is in your head. There are several methods of writing business plans including the one presented in my earlier blogs and they all are fine, pick one and work through it. Without a plan, it is much less likely your business will succeed.
Develop a marketing strategy. Usually, a lot of this work is done during your business plan but if it wasn’t you need to do it. Again, write it down, this isn’t a marketing wish, its a plan on how to implement your marketing strategy.
Make sure your client research is done. It should be part of your marketing plan but I highlight it here because it is the most important part of the strategy you develop. If you don’t know your target audience you won’t know how to sell to them.
Kepp your knowledge fresh. You should become an expert in the field of your business. This comes with time and training. Keep up on trends and research in your field. As long as you stay current and find the best information to absorb you will be surprised how quickly you will become an expert on your subject.
Here is an infographic with more ways to make your DS business a success. If you need help with any of them get in touch with me.