I have heard over and over that content marketing is dead. It seems some businesses have the latest and greatest thing that makes content marketing obsolete but nobody remembered to tell content marketing that. In 2018 content marketing is coming on even stronger with more businesses making it a part of their marketing strategy and I suggest you join them. There are few marketing platforms where you can get so much mileage out of your time and money. One long-form blog post can provide content for a week including smaller blog posts, videos, infographics and social media posts. It’s also still very effective. Content Marketing Institute found that 77% of businesses who engage in content marketing find it at least moderately successful and 91% plan to start or continue. The keys are to have a strong voice and give valuable information as part of your strategy. Here is a quick infographic to explain more.
