This is the first step in any Market Research approach, defining the problem. If you don’t know the problem you can’t ask the right questions and without questions, there isn’t even a possibility to get answers. I cannot emphasize enough how important this step is since without defining the situation you can go off on tangents and never realize you aren’t addressing the core problem. This wastes time and money since your research is likely focused in the wrong direction from the start and won’t be helpful to your situation. Here is a quick infographic describing the definition process.