Snapchat used to be the darling of the Social Media world but has lost its edge. A platform where your content is fleeting which created a frenzy of activity when you posted it. Instead of sticking with what works Snapchat tried to become too much and has diluted its brand until it is now just a second-rate platform trying to combine Flipboard, Facebook, and Instagram. In the meantime, Instagram caught up and passed Snapchat in functionality and design. So now Snapchat is shedding followers and Instagram is gaining. Here are 5 reasons to leave Snapchat and concentrate on Instagram for your brand.