In case you didn’t know, the answer is yes and it doesn’t matter what industry you are in. Market Research is a daunting prospect especially for small business owners but I will be showing you this week how you can do it yourself without breaking the bank. Of course, it’s easier to hire someone and if you have the funds I think it’s a good idea. After working with market research for 2 years I realized how in depth it can get and the experts will always get you better results but that’s no reason to skip it if you don’t have the money. A middle ground is to have a coach helping you out, making sure you aren’t missing any big steps and that your research is designed properly. Feel free to contact me if that is the direction you decide to go. Meanwhile, here is an infographic about why you should be doing market research.