Podcasting is one of the fastest growing yet often overlooked ways to do content marketing. The key to good content marketing is educating potential clients and the main reason people listen to podcasts is to learn something new. Three out of four podcast listeners tune in to learn and be inspired.
Another good reason to be podcasting is that people who listen to podcasts are more likely to buy products advertised than other forms of content marketing. They are interested in the podcast and if the products being sold are relevant to the audience they are very likely to at least take a look at the website.
Being a guest on a podcast builds credibility as well. Just talking about what you know and how you can help people will drive traffic to your website if you are speaking to the right audience. Conversion rates are also higher, in fact 4 times higher than regular brand advertising.
So get out there and podcast, or find the right podcast to be a guest on. Most podcasts (including ours) are looking for guests to help create great content and talk to their listeners. Get podcasting!
LinkedIn is a little different than other social media platforms because it is more formal. If you treat it like Facebook or Twitter you won’t get good results and my end up standing out in a bad way. Here are some tips and tricks to successfully navigate the world of LinkedIn.
1) Complete your profile Personally, I would hope this goes without saying, but fill out your profile as completely as possible. There should be very few things on your profile that are blank. It’s not always possible to fill everything out, but you should make the effort. • List all the jobs or positions you’ve held, along with descriptions of your roles. • Have 5 or more skills on your profile. • Write a summary about yourself. • Fill out your industry and postal code. • Add where you went to school.
2) Add an updated profile picture Profiles without pictures seem sketchy. Even when it’s someone I know I am very cautious about connecting if there is no picture. Also, make sure your picture is up to date or within a few years. It is unsettling and unprofessional to have pictures on Linkedin that don’t look like you.
3) Network. Network. Network. This is the key to making Linkedin work for you. There are two strategies here. Connect with everyone or connect with only the people you actually know. Both have advantages and disadvantages.
4) Personalize connection requests. Don’t send the standard Linkedin connection request. Personalize the request to the person you are sending it to. It is more professional and it shows you care about connecting professionally with that person.
5) Grab your name Courtesy: Ken Krogue, Forbes Writer. Did you know you can get your own name as your linked in profile instead of the alphabet soup you were randomly assigned? This makes it look more professional on your emails and resumes. It also makes your Linkedin page easier to remember. Go to the profile edit page and an edit button is available at the end of your Linkedin URL.
6) Never SPAM! Another no brainer. It is possible to spam and get one or two leads, but at the cost of potential relationships. No one likes being spammed. Just don’t do it.
7) Edit or Remove Endorsements. Your endorsement section is out there for everyone to see. Sometimes we are endorsed in ways we don’t want. Sometimes we are endorsed and it looks biased. You can remove endorsements on your profile edit page. Trim up your endorsement to keep your best foot forward.
8) Freely give and receive recommendations. Someone asks for a recommendation, give it. Don’t have a recommendation, ask. This is a way to let others know what to expect from you. People like a second opinion.
9) Join industry and local LinkedIn Groups. Groups are a great way to learn information about subjects that interest you professionally. Many industry leaders post in these professional groups. If you have some insight, post it. It gets your voice out there and could lead to some great connections.
10) Vet a group before you join. Groups are great in general, but some are just ads in disguise. Pay attention to who the members are and what topics they are discussing.
11) Use 3×3 analysis when connecting with people. Courtesy: Steve Richard of Vorsight Meeting someone you can find on Linkedin? Spend 3 minutes and learn 3 things about them you can use as talking points. It shows professionalism and attention to detail. People like talking about themselves so it helps you build rapport quickly.
12) Use InMail strategically. Don’t use Inmail like your regular email. A good practice is to only use it for business that is being facilitated on Linkedin. An example would be asking for an introduction to another Linkedin connection. Use your email for normal correspondence and Inmail for Linked in business.
13) Use Follow effectively. Follow industry leaders. Follow businesses that interest you within your industry or related industries. This will get your profile more exposure and you can meet interesting people in your field.
14) Use “Tags” to categorize your connections. This is especially useful when you have a lot of connections. You can keep track of where you met each person and how you know them.
15) Ask for referrals through LinkedIn. Looking for a new job? Looking to connect to a company? Find out who you know and ask for a referral. Make sure you follow good business etiquette so Linkedin remains a great place to get your referrals.
16) Browse LinkedIn privately. If you are looking at a lot of peoples profiles and businesses, browse privately. This way you don’t seem like a stalker. It is the polite thing to do.
17) Add media. Put up your blog posts. Link articles. Post videos. In general, get yourself on the Linkedin feed. This can create top of mind exposure and help with your other Linkedin business.
LinkedIn is a powerful tool to use in the B2B (business to business) world. It can be used for networking, sales, research, and getting answers to your business questions. LinkedIn isn’t Facebook so you can’t use the same tactics to get noticed, you have to think a little different. Here are 5 ways to get noticed on the worlds #1 B2B platform.
Put a head shot in your profile. This should be a no brainer but I see a ton of profiles without a head shot or even worse with an unprofessional head shot. A profile with a professional head shot gets 21 times more profiles views and also makes it 36 times more likely you will receive a message. Make sure it’s just you, not you and your team or you and your significant other. Business attire is preferred but depending on your industry you could get away with a work uniform. This is your first impression so make it a good one.
Add your skills. Get noticed by adding your skill set to LinkedIn. If you add your skill set your profile views increase 13 times. That’s a big jump for such an easy thing to do. If you list 5 or more skill that jumps to 17 times more views. This is the place to let people know what you do, it’s what LinkedIn is about. It’s even better when you can get colleagues to endorse your skills. The best way to make that happen is to ask.
Talk about what you know Get noticed by posting content, unique content is best. The LinkedIn algorithm loves unique content and content written specifically for its users. Influencers average 130,000 post views when they write on LinkedIn and you don’t have to be an influencer to get going and take advantage of this. You should write about things you know so people understand you can help them when the time comes. Get your posts out with proper tags and people will start to follow you for more information.
Join groups Do a little research and find the groups relevant to your interests or that contain the people you want to talk to. Ask questions, provide answers and be useful in the groups you join don’t just look for the sale. Hard selling tactics backfire on LinkedIn, you should be trying to show expertise without pushing for customers..
Personalize your connection requests Tell people why you want to connect with them or where you met in person so they know who you are and why they should click yes. A personalized invite makes you stand out. Most people will connect with you on LinkedIn and even more will connect if they know why you sent the request.
Pro tip: Don’t connect with someone then start selling, it is a good way to loose a valuable contact. Even if they don’t disconnect with you they will remember that first interaction and decrease the chances they will help you or buy from you in the future.