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Market Research: The Beginning

The biggest problem I see with folk doing their own market research is they don’t clearly define the question they want to be answered. Usually, people skip right to the survey or questionnaire and miss the point of market research, to find the answer to a specific question. Occasionally you can answer more than one question but I never advise it. Focusing on the core question is the best way to get a good result from your efforts. Defining that question takes time and effort and seeing how much it will cost you to do the research (in time or money) getting the question right is crucial. Here is an infographic to serve as a guide to defining your market research problem.

Market Research - 5 Steps in Market Research Problem Formulation (1)

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Should You Be Doing Market Research?

In case you didn’t know, the answer is yes and it doesn’t matter what industry you are in. Market Research is a daunting prospect especially for small business owners but I will be showing you this week how you can do it yourself without breaking the bank. Of course, it’s easier to hire someone and if you have the funds I think it’s a good idea. After working with market research for 2 years I realized how in depth it can get and the experts will always get you better results but that’s no reason to skip it if you don’t have the money. A middle ground is to have a coach helping you out, making sure you aren’t missing any big steps and that your research is designed properly. Feel free to contact me if that is the direction you decide to go. Meanwhile, here is an infographic about why you should be doing market research.

Market Research - 6 Reasons to Conduct Market Research

Growing Your Instagram Brand

With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.

Instagram - 6 MARKETING TIPS TO HELP GROW YOUR BRAND ON INSTAGRAM

Dump the Snap, Embrace The Gram

The Snapchat platform has run into a series of blunders causing its users (and owners) a lot of headaches. They moved away from the core of the product and tried to be everything to everyone which alienated their base. Even before they caused so many problems for their users, Instagram was already a superior product doing everything Snapchat did while staying true to its core product. Here are some good reasons to dump Snapchat and work your visual business through Instagram instead.

Instagram - 5 Reasons to Switch from Snapchat to Instagram

 

The Instagram Age Still Going Strong

If you have a visual aspect to your business you owe it to yourself to be on Instagram. It is the number 14th ranked website in the world and has over 800 million people as part of it. The beauty of Instagram as a marketing platform is the ads aren’t as developed as Facebook so it still feels like an ad-free platform. With a plan to share visual an interesting content you can gain a wide following to market your goods or services to. Here are some statistics on why you should be paying attention to this powerful tool.

Instagram - Stats

What’s Hot and What’s Not in Marketing?

Marketing trends change all the time and it can be hard to keep up with which techniques are outdated and which are the hot new thing. As I tell all of my clients, good marketing never changes just the delivery so keep providing good content, good information, and a good product and you will have clients that are looking for you. That being said, we will look at the hot trends through the week and find new ways to reach your clients. Here is a quick list to get us started.

Marketing - 6 Hottest Marketing Trends to watch