LinkedIn is a powerful tool to use in the B2B (business to business) world. It can be used for networking, sales, research, and getting answers to your business questions. LinkedIn isn’t Facebook so you can’t use the same tactics to get noticed, you have to think a little different. Here are 5 ways to get noticed on the worlds #1 B2B platform.
- Put a head shot in your profile.
This should be a no brainer but I see a ton of profiles without a head shot or even worse with an unprofessional head shot. A profile with a professional head shot gets 21 times more profiles views and also makes it 36 times more likely you will receive a message. Make sure it’s just you, not you and your team or you and your significant other. Business attire is preferred but depending on your industry you could get away with a work uniform. This is your first impression so make it a good one.
- Add your skills.
Get noticed by adding your skill set to LinkedIn. If you add your skill set your profile views increase 13 times. That’s a big jump for such an easy thing to do. If you list 5 or more skill that jumps to 17 times more views. This is the place to let people know what you do, it’s what LinkedIn is about. It’s even better when you can get colleagues to endorse your skills. The best way to make that happen is to ask.
- Talk about what you know
Get noticed by posting content, unique content is best. The LinkedIn algorithm loves unique content and content written specifically for its users. Influencers average 130,000 post views when they write on LinkedIn and you don’t have to be an influencer to get going and take advantage of this. You should write about things you know so people understand you can help them when the time comes. Get your posts out with proper tags and people will start to follow you for more information.
- Join groups
Do a little research and find the groups relevant to your interests or that contain the people you want to talk to. Ask questions, provide answers and be useful in the groups you join don’t just look for the sale. Hard selling tactics backfire on LinkedIn, you should be trying to show expertise without pushing for customers..
- Personalize your connection requests
Tell people why you want to connect with them or where you met in person so they know who you are and why they should click yes. A personalized invite makes you stand out. Most people will connect with you on LinkedIn and even more will connect if they know why you sent the request.
Pro tip: Don’t connect with someone then start selling, it is a good way to loose a valuable contact. Even if they don’t disconnect with you they will remember that first interaction and decrease the chances they will help you or buy from you in the future.