I’ve said it once, I’ll say it again….and again, and again… You have to have a blog if you want to be effective in Content Marketing. There are so many reasons to have one it just doesn’t make sense to skip this important piece of a marketing strategy. For one, it builds trust. 81% of U.S. online consumers trust information and advice from blogs. It shows you are an expert and a leader in your industry.It also generates leads, which really is why you are marketing right? A small business that blogs gets 126% more lead growth than a small business that does not blog. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. Not to mention one blog post can generate a ton of other content that is meant to drive traffic straight to you. So why aren’t you blogging? Oh, right, it’s intimidating….fair point. Here are 4 infographics to help. The first is the step by step guide to getting your first blog off and running. The other three are daily, weekly, and monthly checklists for running a blog. Not all the items will be relevant to you but it at least gives a full view of what’s possible. Now get out there and BLOG!
The last in the series guiding you through the daily, weekly and monthly life of a blogger. There is more to it but these three guides should give you a good start and serve to steer you in the right direction. Whether you blog as part of a Content Marketing plan, part of an affiliate program, to earn extra income or just because you like it, make sure you have some fun while you plug away at that keyboard.
Keeping your blogging consistent helps build readership. If you are dedicated to keeping up your blog you need to make sure these tasks are completed on a weekly basis. Some of them might not be relevant to you yet but it’s good to review them and keep them in mind.
Over the next 3 days I will put out checklists for daily, weekly and monthly things you should be doing for you blog. Of course, if your business doesn’t rely on your blog you can ignore them, but most content marketing strategies hinge on your blog being successful.
It should go without saying (since you are reading a blog), but your company needs a blog. It just makes good business sense.