How to Market Your Business with Zero Budget

How to Market Your Business With Zero BudgetLet’s talk about how to market your business on little or no budget. One truth I have found in marketing is that when you spend less money you must spend more time, it’s a tradeoff. It is truly astonishing how many ways there are to market without spending money if you are willing to spend the time. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. Depending on how valuable your time is it might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.

So how do you market without a budget? The answer is by simply spending time on your marketing. The less money you spend on marketing the more time you will have to spend on getting your message out there. For example, Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Personally, networking has done the most for my business in terms of time spent to dollars earned. Each industry is different, but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.

When some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. One method to reduce your marketing spending is to consider a trade, consider what you can do for them. If you find a way to compensate others even when you are cash-strapped, you will find people are more willing to help you. Doing it yourself is the intent of this article on marketing without a budget but if you can get help, go for it.

So, what methods do I recommend to market on zero budget?

Email Marketing

According to Imaginepub, email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. No matter what business you are in you should always be building your email marketing list. You can have a sign-up list at the front counter or use gated content to build your list, but you should always be generating more names for your email campaigns. Email marketing has one of the Highest ROI and conversion rates, in fact for every $1 you spend on email marketing, you can expect an average return of $38.  Use a free email service to get you started and upgrade when the email list becomes profitable. To keep people subscribed make sure your email campaigns provide value. People leave lists that don’t provide them something they feel is valuable to them.

Blogging

Blogging is the cornerstone of Content Marketing. Research conducted by Demand Gen Report in 2016 found 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. HubSpot found that marketers that use blogs get 67% more leads than those that do not so the number tell us it is worth the investment in time if used right. There are many blogging sites you can use for free and others that have a reasonable fee structure. Make sure you take a look at the user agreements regarding monetizing your blog if that is a direction you eventually want to go. If you create your own unique content and publish it yourself, you won’t have to spend a dime unless you want a specific domain or program features for your blog. Couple that with a program to create your own graphics and it makes it easier to brand your business online in a uniform way.

Social Media

Using social media platforms to reach your potential audience can be cost-effective and powerful. Sprout Social found that 80% of social marketers said that their key strategy is to increase engagement across social channels. You don’t have to buy paid ads to talk directly to your audience you just need to speak about things they want to hear. The same company found that 73% of consumers want to see posts about discounts and sales, 60% want to see posts that showcase new products and services and 59% want to see posts that teach something. Between preexisting groups and growing your own following, there are many channels to get the word out about your business. Use only the Social Media channels that make sense for your business and the ones your target audience uses. Don’t waste time on Social Media Channels that don’t make sense. Using a graphics program will also help gain more exposure as visual content does well on all social media platforms.

Networking

The number one way to get the word out about your business is Networking. Forbes conducted a survey and found around 9 in 10 people claiming that small meetings are their favorite communication method. Networking reaches fewer people but has the potential to create a richer client list and more impact than any other method. The biggest impact is that the close rate for in-person meetings is 40%. No social network or online ad has a close rate anywhere near that high. Also, if you network properly you aren’t just finding new clients by yourself, but you are creating an army of advocates who will feed you warm leads and more business. The most powerful part of networking as a marketing tool is that people buy from people they trust and networking builds trust.

 

Conclusion

You may want to spend zero dollars and do all the marketing yourself, but it could be worth bringing in outside help. Regardless of which direction, or combination of directions, you go you now have more of an idea of what is possible with a little time and determination. Stuart labs found that 90% of searchers haven’t made their mind up about a brand before starting their search so marketing is more important than ever in the modern world. Make sure you have a plan and know which parts you are willing to do yourself.

Small Business Marketing With No Budget

5 Things Marketers Can Learn From Magicians

It’s amazing how many things Magicians and Marketers have in common. They both need to get their audiences full attention and usually have a very small window to do so. Missing that golden window can cost them dearly so they develop techniques to draw in a crowd and keep them paying attention. Because of these similarities, they can both can teach the other new and different ways to hone their craft. Here are a few ideas on what Marketers can learn from Magicians.

Look at the End Result, Then Figure Out How to Get There.

Professional magicians start with the end in mind. They look at what the desired outcome is and what the restrictions and working conditions they will have to deal with are before they set up a plan. This planning stage can take up the bulk of the time. There may be some trial and testing, but planning is the most essential part of it. Look at the end result you want, list the pros and cons of each method to get there, find a way to make it happen that fits the parameters.

Think Outside the Box.

I hear this phrase a lot but what does it really mean? For both the magician and the marketer I believe it means to explore new ways to get to your goal despite the limitations. Placing limits on your resources inspires creativity and outside the box thinking. People get stuck thinking about what they can’t do or what resources they don’t have and forget to look at what they do have. For example, if you have no money find ways to counteract that. Propose a trade. Do it yourself.  Collaborate with someone who can help with the project. There is almost always a way around your limitations if you put enough time into figuring it out.

“Sometimes, magic is just someone spending more time on something than anyone else might reasonably expect.” Teller

Focus on the Feelings You Want to Create.

As it’s been said, people don’t remember what you do they remember how they feel. Use this emotional memory to make a real connection with your audience. Magicians exploit this human tendency in many ways, through script, audience participation, music, or a host of other methods. Use your marketing to bring out emotions whenever you are able, through music, pictures, well-written copy, or any other method you can come up with. Keep the message consistent as you evoke the emotions, going for what your core message is trying to be and getting people to feel it rather than think it.

“Magicians have done controlled testing in human perception for thousands of years.” Teller

 

Learn the Basics, Then Combine Them to Fit Your Style.

Magicians have certain move the must learn even if they find better ways to do the magic later. There is no getting around the grind of learning the basics in magic or in marketing. Take classes, watch videos, read blogs, but most of all, learn! As you can produce consistent results you can start to adapt the basics to fit your style and ultimately the style of your brand. Hard hitting and journalistic or lighthearted and fun? They both have their core in the fundamentals. Don’t neglect the basics once you have them figured out. Almost every marketing campaign that fails can trace the bad results to ignoring the basics.

“You have to be creative. It’s the basics. You can’t be Picasso unless you know how to draw a real face; then you can turn it upside down.” Diane English

Clip the Script.

This one is easy. Don’t say 25 words when 5 will do. Even in long form blog or video content make sure each sentence adds to the whole and there are no fillers. The best magicians in the world make sure every word is in the show for a specific impact it has on the audience. The same is true for the best marketers. Keep it short, sweet, and to the point for maximum impact.

“Most of the scripts performed needed a great deal of editing. Sometimes for grammar and sentence construction but always for length. Too many words! Too many words before something happens and, especially, too many words after the magic has happened.” – Eugene Burger

 

There you have it. Some tips and tricks you can steal from magicians to make your marketing better and create a more lasting impact on your audience. Add in a little showmanship and a surprise and you will have a marketing campaign that is truly magical. If you have any questions, feel free to contact me. http://www.MyBusinessAdviser.com

Keeping Tabs on Market Trends

Marketing is always shifting and someone always has the next best thing that will “do away with traditional marketing”. There are new ways to deliver content, new ways that consumers prefer to be marketed to but marketing and the marketing fundamentals never really go away. Keeping up with the latest trends can be exhausting but don’t worry, here are 6 hot trends that actually work. Explore your marketing potential with them.

Marketing - 6 Hottest Marketing Trends to watch.png

Tapping Into the Buying Power of Millennials

There are 86 million Millenials in the United States with a collective buying power of $1.3 Trillion. We all know it’s a market that can’t be ignored but a lot of businesses find out it is a market that isn’t like the previous generations. They have a less collective identity but they still exhibit overall preferences in how they buy and consume goods and services. Here is a quick infographic to help with marketing to the generation that still hasn’t flexed its full market potential.

Marketing - How to Market to Millennials

 

Marketing With No Budget: The Meat! (Part 2)

It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.

Marketing - More Small Business Marketing With No Budget

Marketing With No Budget: The Meat!

Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.

 

Marketing - Small Business Marketing With No Budget

 

Marketing for the Little Business

This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.

“Don_t be afraid to get creative and experiment with your marketing.” - Mike Volpe