Why LinkedIn?

LinkedIn is a great tool especially when your target is other businesses. Besides Facebook, it’s the other social media platform I believe every business and business person should be on. It has its own culture and ways of doing things so don’t use Facebook tactics over on LinkedIn. I will help you figure out if you should be spending time on LinkedIn and if so what you should be doing. Some businesses just need a presence there as it denotes legitimacy and confidence in your business. Other businesses should be more active on LinkedIn than on Facebook.

First, let’s look at the statistics of LinkedIn and why it is important. What do you want to know about using LinkedIn to increase your business? Your question could be the inspiration for the next infographic!

Growing Your Instagram Brand

With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.

Instagram - 6 MARKETING TIPS TO HELP GROW YOUR BRAND ON INSTAGRAM

Dump the Snap, Embrace The Gram

The Snapchat platform has run into a series of blunders causing its users (and owners) a lot of headaches. They moved away from the core of the product and tried to be everything to everyone which alienated their base. Even before they caused so many problems for their users, Instagram was already a superior product doing everything Snapchat did while staying true to its core product. Here are some good reasons to dump Snapchat and work your visual business through Instagram instead.

Instagram - 5 Reasons to Switch from Snapchat to Instagram

 

The Instagram Age Still Going Strong

If you have a visual aspect to your business you owe it to yourself to be on Instagram. It is the number 14th ranked website in the world and has over 800 million people as part of it. The beauty of Instagram as a marketing platform is the ads aren’t as developed as Facebook so it still feels like an ad-free platform. With a plan to share visual an interesting content you can gain a wide following to market your goods or services to. Here are some statistics on why you should be paying attention to this powerful tool.

Instagram - Stats

LinkedIn: Back to Basics

Some people have not been using LinkedIn the way they should or have been avoiding it. Here are some tips for getting a solid base under you as you use LinkedIn effectively. Just email me if you want my LinkedIn Guide which goes further in-depth on all of this. Jason@Jasonmporter.com

LinkedIn Checklist

The Best Use of LinkedIn for your Business

Of course, if you are going to be on LinkedIn you might as well use it to increase your business. We have already talked about how to get noticed but now we will show what to do with that attention. It really depends on your business and what the original purpose of getting on LinkedIn was. Some of these things may not be needed for your business but everyone can benefit from networking so put your 5 minutes of LinkedIn time to good work.

Linkedin How to use LinkedIn for your business

Getting Noticed on LinkedIn.

With such a large and powerful platform, I hope it’s obvious why you would want to get noticed on LinkedIn. The primary reason, in my opinion, is to establish yourself as an authority in your particular niche but there are tons of other reasons to stand out. Here are some tips to rise above the rest of the masses on LinkedIn.

LinkedIn 5 Ways to get noticed on Linkedin

How Not to Use LinkedIn

I have seen several articles and ads telling me that LinkedIn is the solution to almost any problem a business could have. From a slump in sales to HR nightmares this social media platform can solve it all. Don’t get caught in the trap many small businesses do of believing any social media platform will cure your issues. It probably could help but you need to look at more than just the social media aspect of things. I have heard phrases like “If I only had more followers” as the obvious solution to a problem that goes much deeper in the company. Likes and followers will come if you have a solid product people believe in. If there is a need you are filling then the social media will happen but if you have a poor product or are presenting it poorly then no amount of likes will save your business. Keep this in mind before dumping your hopes on a social media campaign saving you.

LinkedIn is a channel t

Why LinkedIn is Still King of B2B Networking

The 20th ranked website in the world and the number one business to business (B2B) networking site, LinkedIn is still the top place to go for business purposes. The groups can have great information as well as people publishing content on the site giving out expert advice make it a valuable information source. It’s hard to imagine some people haven’t harnessed the power of this site. This week we will talk about getting more business through LinkedIn and how you can get my LinkedIn best practices guide.

Linkedin Why Linked in should be part of your Digital Strategy

What Skills Do You Need For a Successful YouTube Channel?

To make a popular YouTube channel you need a few skills at hand. You don’t necessarily need to do it yourself, but you need people who can help you with the skills you don’t have. Here is a list of the 5 things you need to know how to do to keep a steady following on YouTube.

5 Skills You Need for a successful YouTube Channel