“Everyone has a plan until they get punched in the mouth” – Mike Tyson
Every business will eventually get “Punched in the mouth” and needs to know what the plan is for when that happens. Sometimes that plan goes right out the window, as Mike Tyson explained, and sometimes it’s followed to the letter, though not often. Having a plan in place gives your business a fighting chance when things go wrong. Succession planning, crisis planning, disaster planning, it all needs to be done because it can happen to any business any time. As Dwight D. Eisenhower said, “Plans are worthless, but planning is everything.” Sometimes the plans don’t hold up but since the resources are gathered and ready you can adapt the plan to suit the situation. If you have no plan you not only don’t know what to do, but you have no resources to do anything about it. My tip? Look at the worst-case scenario and be ready for it, just be glad when it never comes.
I can never stress the importance of networking enough so here comes another week full of tips and training. If you need some one-on-one coaching on this topic make sure to reach out. Your tip for today is to ask questions. Ask at least 3-4 questions for every bit of information you give out. “I help small businesses with their social media” What do you do?” What is your ideal client?” “What can I do today to help your business?” Networking is more about giving than receiving.
Marketing is an ever-changing game. Old methods still work in most cases but you should always look for opportunities to work smarter and get your message across more effectively. Here are some of the current trends to watch.
Over the next 3 days I will put out checklists for daily, weekly and monthly things you should be doing for you blog. Of course, if your business doesn’t rely on your blog you can ignore them, but most content marketing strategies hinge on your blog being successful.
Rounding out our Direct Sales week with an infographic to help with your success. Keep these in mind as you work your DS business. The more of a business mindset you maintain the easier time you will have with running your business. For more tips and coaching for your DS business join our monthly coaching program. $30 a month provides you a business coach and a wealth of information and help.
The Direct Sales landscape can be tricky to navigate for new and old reps alike. I have put together a list of things to do and not to do as you run your DS business. Theses are proven strategies I have seen work with multiple companies and reps.
Once you have decided on what Direct Sales (DS) business you want to be a part of you need to set up your business structure. I always tell people new to the DS world to make sure they run their business like a business or they are just having an expensive party. Here are the steps I recommend to get your business off the ground.
Customer service is the lifeblood of a business. No matter what business you are in there is some element of customer service involved. Here is an infographic giving some of the Do’s and Don’ts of customer service to use as a baseline.
Content Marketing – It costs 62% less than outbound marketing but generates 3 times as many leads. What was your excuse again? Coming up will be ways to maximize your Content Marketing efforts. Here are a few tips now.
Here is an example of a marketing sprint done for a holiday sales business. The data was taken the morning of November 25th and November 26th and shows what a one day marketing blitz can do for your business. This was done on Facebook without using Facebook ads and was used to promote an event. If we had used Facebook’s ads, the effect would have been more dramatic, but it shows what can be done by targeting your audience effectively with a message they want to hear, when they want to hear it.
As you can see we achieved a 128% increase in people reached. In 10 days the client was able to reach 401 people. With the one day sprint it was doubled. So if your marketing goal was to reach out to as many people as possible, this method works exceedingly well. The views increased by 20% and responses by 10% so if engagement is the goal, this method is on par with what you can expect from a Facebook ad, but without spending the money.
The other side of this is that even thoughthis was an event we were promoting, the clients Business Facebook page also saw page view, reach and engagement increases of 87%, 95% and 18% which is well above the expectations of a Facebook ad campaign.
How were these results achieved? Audience targeting. We found where the target audience, in this case Women aged 25-44, were hanging out on Facebook. Where were they getting their information? Where were they discussing purchases with their peers? Once those questions were answered we posted event reminders in those locations. The great thing is this works outside of social media as well. Find where the audience is, target them directly with an ad that resonates. How do you find your audience? Market research of course.
If you need help finding your audience and targeting them, let us help. Jason@jasonmporter.com