I’ve said it once, I’ll say it again….and again, and again… You have to have a blog if you want to be effective in Content Marketing. There are so many reasons to have one it just doesn’t make sense to skip this important piece of a marketing strategy. For one, it builds trust. 81% of U.S. online consumers trust information and advice from blogs. It shows you are an expert and a leader in your industry.It also generates leads, which really is why you are marketing right? A small business that blogs gets 126% more lead growth than a small business that does not blog. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. Not to mention one blog post can generate a ton of other content that is meant to drive traffic straight to you. So why aren’t you blogging? Oh, right, it’s intimidating….fair point. Here are 4 infographics to help. The first is the step by step guide to getting your first blog off and running. The other three are daily, weekly, and monthly checklists for running a blog. Not all the items will be relevant to you but it at least gives a full view of what’s possible. Now get out there and BLOG!