It’s been a rough week with the flu dropping me and everyone else at the office like flies. It’s a good thing I can coach virtually so I don’t have sick clients as well. Today I am posting two infographics about small businesses to make up for my week of rest. The first one is about the 5 Social Media tools you should be using and the second id a Small Business Start-up Checklist for those of you who are just beginning this journey. Something for everyone! As always drop me a line on Facebook if you have any questions or think you may want a coach to help your business take things up a notch. First consult is free and you will walk away with actionable info, not just a sales pitch.
All the time I see small businesses pop into view with gusto then fade away with barely a peep. Why? Usually, it’s because they are driven by passion and not much else. Contrary to what people like to believe, passion is not enough. Here are 10 reasons I have seen that make small business a struggle. With proper planning and coaching none of these need to stop your passion.
Here is a basic breakdown of content marketing. It is a powerful tool, especially for small businesses. In this arena you can beat the big companies with smart, timely content.
Marketing Tip – With such massive buying power at their disposal, most businesses want to reach the Millennials, here are some tips.
To be seen as a leader you should build your leadership library. No one is ever going to see your leadership library (unless they see it one book at a time as you read), but having one and using it will build your reputation as a leader. Leadership is a skill to be honed and perfected and one of the ways to do that is books. You should be reading the books of leaders who inspire you. Of course, don’t JUST read, write the thoughts you have about the book out and use them. If you only read and don’t implement what you have learned, why waste your time reading? You should have a leadership notebook that contains these thoughts and action plans. Review it regularly (I recommend first thing every morning). Over time these action plans will become action habits and it will be noticed. So remember, always have something you are reading about leadership. Here is a short list of my favorite books on the subject.
Your Leadership Story by Tim Tobin
All Star Sales Teams by Dan Kleinman
Managing Change by Harvard Business Press
How to Win Friends and Influence People by Dale Carnegie
Getting to Yes by Fisher and Ury
Leaders: Strategies for Taking Charge by Bennis and Nanus
Leadership by James Burns
On Becoming a Leader by Warren Bennis
New Patterns in Management by Rensis Likert
-My list goes on…..what are your favorite leadership books?
Grow your email list by offering a birthday or an anniversary club. People that sign up get something special that month and you get access to a potential customer. People love free things and if they sign up, they probably like what you are giving them. This means that you will have a list rich with people who are your target audience and rich lists produce more sales. Use your email list segmentation (you had better be with a service that has it) to manage those lists. Then you can send out the special promotion to the right people. Make sure what you give is worth them signing up but not so good it breaks your bank.