When you have your own business there is no one who can define success but you. In a regular job, you have metrics you are measured by, above this number is good, below it is bad. When you are the boss those numbers don’t come from an outside source. Some numbers have a bearing, for example, above this many sales and we can pay all our bills and below we can’t, but those don’t necessarily define success, they just define reality. So, what does success mean to you? I have run businesses where success wasn’t measured with money or other standard business metrics, it was measured by how much I learned and grew. Others were more practical, I make a certain amount of money and keep expenses below a certain percent and I was successful. Currently, it is more complex with a monetary component and an educational one. I have a goal for the number of people I want to teach but still provide a reasonable living for my family.
Above all make sure your success is internally defined and not externally. If you look to outside sources to define your success for you or try to keep up with someone else, your chances of success diminish significantly. It’s ok to use outside info to make your definition, for example figuring out costs for maintaining a lifestyle, but the motivation and the drive for success has to come from within. When your definition comes from an internal source you are motivated and driven to achieve that success and it will be easier to drive toward. Make sure you write it down so that once you get there you can celebrate that success and maintain it. Without that definition in writing it is easier to lose focus and remember why you are doing what you do.
Rounding out our Direct Sales week with an infographic to help with your success. Keep these in mind as you work your DS business. The more of a business mindset you maintain the easier time you will have with running your business. For more tips and coaching for your DS business join our monthly coaching program. $30 a month provides you a business coach and a wealth of information and help.
It’s been a rough week with the flu dropping me and everyone else at the office like flies. It’s a good thing I can coach virtually so I don’t have sick clients as well. Today I am posting two infographics about small businesses to make up for my week of rest. The first one is about the 5 Social Media tools you should be using and the second id a Small Business Start-up Checklist for those of you who are just beginning this journey. Something for everyone! As always drop me a line on Facebook if you have any questions or think you may want a coach to help your business take things up a notch. First consult is free and you will walk away with actionable info, not just a sales pitch.
All the time I see small businesses pop into view with gusto then fade away with barely a peep. Why? Usually, it’s because they are driven by passion and not much else. Contrary to what people like to believe, passion is not enough. Here are 10 reasons I have seen that make small business a struggle. With proper planning and coaching none of these need to stop your passion.
We are talking about small businesses this week at My Business Adviser. This is the area I have the most experience and help to give. We will start with an infographic giving a snapshot of the state of small businesses in the US.
Marketing Tip – With such massive buying power at their disposal, most businesses want to reach the Millennials, here are some tips.
To be seen as a leader you should build your leadership library. No one is ever going to see your leadership library (unless they see it one book at a time as you read), but having one and using it will build your reputation as a leader. Leadership is a skill to be honed and perfected and one of the ways to do that is books. You should be reading the books of leaders who inspire you. Of course, don’t JUST read, write the thoughts you have about the book out and use them. If you only read and don’t implement what you have learned, why waste your time reading? You should have a leadership notebook that contains these thoughts and action plans. Review it regularly (I recommend first thing every morning). Over time these action plans will become action habits and it will be noticed. So remember, always have something you are reading about leadership. Here is a short list of my favorite books on the subject.
Your Leadership Story by Tim Tobin
All Star Sales Teams by Dan Kleinman
Managing Change by Harvard Business Press
How to Win Friends and Influence People by Dale Carnegie
Getting to Yes by Fisher and Ury
Leaders: Strategies for Taking Charge by Bennis and Nanus
Leadership by James Burns
On Becoming a Leader by Warren Bennis
New Patterns in Management by Rensis Likert
-My list goes on…..what are your favorite leadership books?
Grow your email list by offering a birthday or an anniversary club. People that sign up get something special that month and you get access to a potential customer. People love free things and if they sign up, they probably like what you are giving them. This means that you will have a list rich with people who are your target audience and rich lists produce more sales. Use your email list segmentation (you had better be with a service that has it) to manage those lists. Then you can send out the special promotion to the right people. Make sure what you give is worth them signing up but not so good it breaks your bank.
What is your social media strategy? Do you have a plan or are you just winging it? Join our subscription service and learn to do more with less. http://bit.ly/1XEnuqEhttp://bit.ly/1XEnuqE
Business advice is great….but do you want more? How about twice weekly videos? How about a live chat each week to answer your questions? In depth training about small business and marketing topics delivered to you and access to an award winning business coach….. for $30 a month? Yep. Of course you are welcome to go to a marketing firm and get the same information (cheapest one in Logan is $300/hr). Kind of interested? Here is a free video to get you started. Feel free to chime in below ifyou have any questions about this service. Feel free to tell EVERYONE….we are going to change small business marketing and help YOU increase your effectiveness in the market! https://youtu.be/3XEBPjZMkgE