Market Research: Some Easy Ways to Get Started

While it takes time to set up your market research question and prepare your research correctly it doesn’t have to be hard to set up the research itself. Some research is accomplished by using available data. As long as it fits your research question there is no reason to dismiss information that is already out there. Surveying customers is also relatively simple as long as the questions are set up correctly (a discussion for another day). We will go over these methods of gathering information and hopefully this infographic will get you thinking about what information you might need to answer your research problem.

Market Research - 5 Easy Ways to conduct Market Research

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Market Research: The Beginning

The biggest problem I see with folk doing their own market research is they don’t clearly define the question they want to be answered. Usually, people skip right to the survey or questionnaire and miss the point of market research, to find the answer to a specific question. Occasionally you can answer more than one question but I never advise it. Focusing on the core question is the best way to get a good result from your efforts. Defining that question takes time and effort and seeing how much it will cost you to do the research (in time or money) getting the question right is crucial. Here is an infographic to serve as a guide to defining your market research problem.

Market Research - 5 Steps in Market Research Problem Formulation (1)

The Instagram Age Still Going Strong

If you have a visual aspect to your business you owe it to yourself to be on Instagram. It is the number 14th ranked website in the world and has over 800 million people as part of it. The beauty of Instagram as a marketing platform is the ads aren’t as developed as Facebook so it still feels like an ad-free platform. With a plan to share visual an interesting content you can gain a wide following to market your goods or services to. Here are some statistics on why you should be paying attention to this powerful tool.

Instagram - Stats

Why LinkedIn is Still King of B2B Networking

The 20th ranked website in the world and the number one business to business (B2B) networking site, LinkedIn is still the top place to go for business purposes. The groups can have great information as well as people publishing content on the site giving out expert advice make it a valuable information source. It’s hard to imagine some people haven’t harnessed the power of this site. This week we will talk about getting more business through LinkedIn and how you can get my LinkedIn best practices guide.

Linkedin Why Linked in should be part of your Digital Strategy

What Can a Business Coach do for You?

I hope you all have been enjoying the posts, infographics, and knowledge I have been passing on to you good folks. Today I’d like to talk about what a business coach can do for you. Small business owners wear many hats and are expected to know every aspect of business. Of course, it isn’t realistic and that’s where I come in. I help fill in the gaps so all those important things don’t fall through the cracks. Social media, marketing, sales processes, customer support, business plans, content management can all have an impact on a business’s success but is a ton for a small group or individual to manage. Some clients need advice, some need training, some just need me to get the job done for them. I am a force multiplier for small businesses helping them get more done than they could do by themselves. Of course my first consult is free (otherwise how do we know if I can help) and it isn’t meaningless fluff, you will walk away with usable information even if we aren’t a fit. Give me a call and get your business the help it deserves. (435) 554-8209 https://www.facebook.com/mybusinessadviser/

Coach Should You Have A Business Coach-

What are the 5 best Time Management Tools?

Tools can make out lives easier if we use them right. Time Management is already tough enough but if we don’t have the right tools it can be even tougher. So what are the right tools? First off you need a calendar. I use the phrase, “I live and die by my calendar” to stress the importance of it. If an item isn’t on my calendar it isn’t going to get done. I pride my self on a flexible schedule that meets my client’s needs but I can’t flex it if I don’t know when and where my commitments are at all times.

Check out the Infographic for more of my time-saving tools.

Time Management 2