It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.
Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.
This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.
In Content Marketing, remember ABCD! Always Be Capturing Data. Every bit of information you collect can be useful. Click through rates, shares, page views, every single analytic your platforms give you should be tracked. What info you monitor varied from platform to platform. Blogs track page views, Twitter tracks views and shares. Make a habit of at least capturing a page view of the analytics page of each platform you use. Monthly tracking is the minimum but you really should be tracking by week for better analysis. Even if you just find a convenient way to store it until you can have an analyst take a look at the data for you, make sure you are collecting as much info as possible. Having too much data is an easy problem to fix, not having data is impossible to fix. If you don’t need all the data you collected you can ignore the parts that are extra but if you need the number of page views for each day and that information isn’t available, there may be no way to retrieve it later.
What are the different types of Marketing a small business can use? (Not an exhaustive list). These can be combined for more effectiveness or used singly depending on your business.
Marketing Tip – With such massive buying power at their disposal, most businesses want to reach the Millennials, here are some tips.