5 Things Marketers Can Learn From Magicians

It’s amazing how many things Magicians and Marketers have in common. They both need to get their audiences full attention and usually have a very small window to do so. Missing that golden window can cost them dearly so they develop techniques to draw in a crowd and keep them paying attention. Because of these similarities, they can both can teach the other new and different ways to hone their craft. Here are a few ideas on what Marketers can learn from Magicians.

Look at the End Result, Then Figure Out How to Get There.

Professional magicians start with the end in mind. They look at what the desired outcome is and what the restrictions and working conditions they will have to deal with are before they set up a plan. This planning stage can take up the bulk of the time. There may be some trial and testing, but planning is the most essential part of it. Look at the end result you want, list the pros and cons of each method to get there, find a way to make it happen that fits the parameters.

Think Outside the Box.

I hear this phrase a lot but what does it really mean? For both the magician and the marketer I believe it means to explore new ways to get to your goal despite the limitations. Placing limits on your resources inspires creativity and outside the box thinking. People get stuck thinking about what they can’t do or what resources they don’t have and forget to look at what they do have. For example, if you have no money find ways to counteract that. Propose a trade. Do it yourself.  Collaborate with someone who can help with the project. There is almost always a way around your limitations if you put enough time into figuring it out.

“Sometimes, magic is just someone spending more time on something than anyone else might reasonably expect.” Teller

Focus on the Feelings You Want to Create.

As it’s been said, people don’t remember what you do they remember how they feel. Use this emotional memory to make a real connection with your audience. Magicians exploit this human tendency in many ways, through script, audience participation, music, or a host of other methods. Use your marketing to bring out emotions whenever you are able, through music, pictures, well-written copy, or any other method you can come up with. Keep the message consistent as you evoke the emotions, going for what your core message is trying to be and getting people to feel it rather than think it.

“Magicians have done controlled testing in human perception for thousands of years.” Teller

 

Learn the Basics, Then Combine Them to Fit Your Style.

Magicians have certain move the must learn even if they find better ways to do the magic later. There is no getting around the grind of learning the basics in magic or in marketing. Take classes, watch videos, read blogs, but most of all, learn! As you can produce consistent results you can start to adapt the basics to fit your style and ultimately the style of your brand. Hard hitting and journalistic or lighthearted and fun? They both have their core in the fundamentals. Don’t neglect the basics once you have them figured out. Almost every marketing campaign that fails can trace the bad results to ignoring the basics.

“You have to be creative. It’s the basics. You can’t be Picasso unless you know how to draw a real face; then you can turn it upside down.” Diane English

Clip the Script.

This one is easy. Don’t say 25 words when 5 will do. Even in long form blog or video content make sure each sentence adds to the whole and there are no fillers. The best magicians in the world make sure every word is in the show for a specific impact it has on the audience. The same is true for the best marketers. Keep it short, sweet, and to the point for maximum impact.

“Most of the scripts performed needed a great deal of editing. Sometimes for grammar and sentence construction but always for length. Too many words! Too many words before something happens and, especially, too many words after the magic has happened.” – Eugene Burger

 

There you have it. Some tips and tricks you can steal from magicians to make your marketing better and create a more lasting impact on your audience. Add in a little showmanship and a surprise and you will have a marketing campaign that is truly magical. If you have any questions, feel free to contact me. http://www.MyBusinessAdviser.com

Marketing With No Budget: The Meat! (Part 2)

It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.

Marketing - More Small Business Marketing With No Budget

Marketing With No Budget: The Meat!

Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.

 

Marketing - Small Business Marketing With No Budget

 

Marketing for the Little Business

This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.

“Don_t be afraid to get creative and experiment with your marketing.” - Mike Volpe

 

Growing Your Instagram Brand

With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.

Instagram - 6 MARKETING TIPS TO HELP GROW YOUR BRAND ON INSTAGRAM

How Content Marketing is Changing

Content Marketing has been around a long time, at least 280 years when Ben Franklin published Poor Richard’s Almanack to promote his printing business. It makes sense that it shifts over time and with changing economics. Let’s take a look at the new trends and what they mean for your Content Marketing Campaign.

Not Just Words

Not everyone wants their content delivered by a blog post. An increasingly diversified audience means an increasingly diversified delivery. Don’t abandon your blog as it is still the core of your campaign but you need to diversify. One solidly written blog post can produce a lot of other content. For example, infographics, videos, podcasts, quote blocks, tweets, and graphics can all come from the content you have already written. Don’t send it all out at once but dole it out as your content schedule dictates. Use complimentary topics from past blogs to fill out your content offerings. You need to find what your audience wants and deliver it.

Mobile is King

Every piece of content you produce needs to be mobile capable and hopefully specifically formatted for mobile viewing. I have talked about this before, that there is a great shift in viewing habits so you are losing viewers if your content isn’t mobile capable. Smaller picture size, mobile video, and mobile-friendly websites should be in your mind as you prepare your content. This is where trends are taking us, mobile is king.

Transparency

Giving to charities and environmental causes is no longer an effective way to demonstrate corporate stewardship. Consumers now see it as a desperate plea for attention and not a demonstration of corporate values. Use video and social media posts to show them the inside of your company and the culture. This makes the donations and dedication to a cause genuine and not just a ploy. You can’t fake sincerity, it has to be real.

Live Video Takes Off

A study conducted by Livestream found that 80% of respondents said they would rather tune into a live video than read a blog post and 82% were more interested in watching live video from a brand than reading social media posts. It’s gaining traction and those who aren’t prepared to go live could be left behind. Live video shows off your brand and your company personality. It’s authentic and real which is what consumers are looking for.

Original Research

A study by SmartBrief found that 74% of B2B buyers consider original research to be influential in the buying process yet only 34% of marketers are using it. Use your own research to answer questions your audience has with research no one else does. As business owners, every day is market research if we just collect the data and analyze it. Keep track of your metrics. Think of things your customers may want to know and use that for a research study. Create a Whitepaper with your findings to help drive traffic to your products.

Quantity Over Quality

It sounds counter-intuitive but CMI found 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample. This means you should post frequently for your clients without worrying if you got it perfect. A good post today is worth more than a perfect post tomorrow. Your customers will decide what is good and what wasn’t. Don’t produce total junk, but don’t worry so much about perfection, just post!

Content Marketing Changes (1)

Content Marketing Tools You Should Know

Luckily when you decide to add Content Marketing to your marketing mix you don’t need an outpouring of money as long as you are doing it yourself. There are some basic tools you need and you’ll have to have a willingness to create content. You can go overboard and pay for premium everything, like using Photoshop instead of Pixlr but it really isn’t needed, the free tools will do the job just as well. Some of these you may already have and some may be new to you but get familiar with the tools you decide to use. YouTube had tutorials on every tool I talk about in the infographic below.

ContentmarketingTools for Developing Your Marketing Content