You don’t have to do it all yourself. Use industry resources to fill your social media and blogs with more relevant content for your followers. Provide links and your own commentary on the content when you share it. They are following you so they want to know what you think about what you share. Make sure the sources of your content is clear when you share it and keep the content on topic.
People like feeling special by getting a deal others don’t. They like being rewarded for loyalty and seeing companies reward them for sticking around. Giving out special deals to a targeted audience is a great way to encourage a following. If they feel they are one of the few involved it brings them closer to your brand. If they feel the deal is available to anyone the special feeling is gone and you lose some support from them. Just remember to make your loyal customers feel like they are part of an elite club to increase engagement.
Posting random information and quotes relevant to your industry can create customer engagement. Trivia is a big motivator for people to follow your social media if you keep it relevant to their interests. It keeps the content fresh and interesting to your followers. Some social media followers don’t care as much if the information is specific to your industry but it is up to you to figure out what your customers want.
The only one you can count on talking about what you do well is yourself. Luckily, if you have a loyal customer base it isn’t hard to get them to say nice things about you but who is going to tell others about such praises? You! Let others know you are doing well and have happy customers. Keep the messages light, make sure you have permission to use the statements, and make sure your potential customers hear all about it.
People like an inside look at companies they follow. Getting a behind the scenes glimpse gives them insight into the companies they deal with. This helps give a company a more human face and makes the customer feel like they are part of the company culture. Highlight the interesting parts of your company culture and the people that make things happen. This has the added benefit of promoting your employee satisfaction when their accomplishments are presented to others. Keep it relevant and fun and make they customers part of the experience.
With the new Facebook algorithms, some companies are scrambling to figure out what to do. This week we will be posting a new Facebook friendly tip to help make engaging and interesting posts as part of your social media campaign. It is the basics of Content Marketing.
The first tip is to provide specific tips or info that your target customers would find interesting. This is the base of a good content marketing campaign. It makes you useful to your customer and shows your knowledge in the given subject. There is almost no industry where content marketing wouldn’t be useful. It’s a great way to engage current clients and a way to find new followers. Make sure there is a call to action somewhere on your info.
If you need help developing your content strategy give me a call (435) 554-8209
With the new algorithms on Facebook, you need to curate your content even more carefully. One way to increase the reach of your posts is to talk about trending topics. Look on Facebooks news feed to see what topics are trending. Don’t force it but if you see a topic that is relevant to your business or you can make a connection to, use it. Once in a while you can go off topic about a trending article but I don’t recommend it. Make it a habit of studying the trending topics and grabbing the ones that make a connection.