It’s been a rough week with the flu dropping me and everyone else at the office like flies. It’s a good thing I can coach virtually so I don’t have sick clients as well. Today I am posting two infographics about small businesses to make up for my week of rest. The first one is about the 5 Social Media tools you should be using and the second id a Small Business Start-up Checklist for those of you who are just beginning this journey. Something for everyone! As always drop me a line on Facebook if you have any questions or think you may want a coach to help your business take things up a notch. First consult is free and you will walk away with actionable info, not just a sales pitch.
Here are some quick tips on how to use your Facebook feed effectively. Remember to customize these things to your industry. For example, some industries should be using a 90/10 rule instead of a 80/20, it just depends on the target audience.
Should you be worried about the new Facebook algorithm? In a word, nope. While flash-in-the-pan marketers are trying to figure out how to not get trapped behind the new Facebook algorithms, serious marketers aren’t worried. Facebook will be basing what people see on how much time is spent viewing a post. Increase read time, increased post exposure. A word of advice? Don’t use tricks or gimmicks to increase the time people spend viewing your post, use sound marketing techniques. So, how do you make sure your posts get priority with the new system? Provide content to your customers.Here’s how to make the best of this new opportunity.
- Relevant – Make sure your content matters. Keep your customers interests in mind as you write. Keep up on what is going on within your customers world. Make sure you know what matters to them.
- Timely – Make sure your content is relevant to the customers interest at the moment. Are there industry changes? Tech advances? New science? What is moving and shaking in your clients world?
- Valuable – Give your customers value. Make sure it is information they can use. If the content provides value they will spend more time reading your post. Give practical tips, advice, statistics or how to guides to keep your customers reading.
So don’t worry about the new algorithms, just continue doing good marketing and they will work for you and not against you.