Facebook Marketing: 9 Ways to Increase Facebook Engagement

Engagement is the key metric you should be watching as you market your business on Facebook. The higher your engagement the more people are listening to what you have to say. I’d rather have 100 people listening to me than 10,000 ignoring me. Here are 9 ways to get your engagement higher. 

Post at the Right Time 

Post when your followers are most active. Post consistently, your followers should know when to expect new content. Every industry has a different time when their posts do best, it all depends on the audience. You can look up the most popular times to post on Facebook and start there, adjusting as you see the times your audience is online.  

Don’t Just Post Ads 

How often do you log on to Facebook hoping to see some ads? Everyone else is the same way, even ads we interact with are interruptions to the reason we are on Facebook in the first place. If all you post are ads people will have no reason to follow you or engage with your content. Post content related to your brand. News, stories, events, funny content, anything that you think your audience would like to hear and keeps within your brand personality. So, what are your followers looking to see while they are on Facebook? 

Get Visual 

Visual content rules on Facebook so make sure yours pops. Don’t post the same pictures over and over, keep your content fresh and visual. Use different looks that are consistent with your brand image. If you aren’t as skilled in graphic arts use a program like Canva to give your page a professional look. Image is everything, make sure yours says the right things. 

Analyze What You Did Right 

Look over your most popular posts and figure out why they did well. Improve on that and you keep improving your engagement. You can test content to find out what makes it better, was it a color, a certain call to action, a specific subject. Always be looking at the insights tab on your page, it gives you all the clues you need to grow your audience and get them engaging with your page. 

Tailor Your Content to Facebook 

What’s trending? What are people looking for? How-to guides, heartwarming stories, quizzes, surprising stats, and bold opinion pieces tend to dominate the Facebook landscape. Every brand is different and not every type of content will work for you. Keep your brand personality consistent, if it’s a serious reserved brand it could look bad to post jokes. Watch other brands and see what works for them, they might have the market research resources you don’t. 

Reply Back 

This is Social Media, with emphasis on social. If someone takes the time to comment, respond. Engaging with followers creates more engagement on your page. Many brands just fire and forget, never chatting with their audience, don’t be like them. People like interacting on social media, the ones that don’t like interacting would have never commented. It’s ok to delete inappropriate comments but the rest deserve your attention. 

Call to Action 

Consistently use calls to action. Like my page. Follow us for more content like this. Share this with friends. It encourages them to engage and interact and to bring others onto your page to interact. Likely people interested in your page know people like themselves who would also like your content so encourage it as much as you can, just don’t get carried away. 

Keep it Short 

You can post longer articles on your Facebook page just don’t expect as much engagement. A lot of people want quick, bite-sized content or they are on mobile, so they skip the wall of text. If you decide to post longer form content make sure there is plenty of quick, visual content as well to keep the mobile users happy. If your audience is predominantly on the phone you may want to save the long post for your blog. 

Post Video 

Put your video directly on Facebook. You shouldn’t be surprised that Facebook prioritizes its own content over sending someone to another page to see a video. You can post links to your video channel in the description or comments if you are trying to drive traffic that way. Video links are ok but if it’s your own content post it direct for a boost in visibility and engagement. 

Facebook Marketing: 7 Things to Make Your Facebook Marketing Strategy Effective.

Facebook is still the largest social media platform so if you are doing your marketing without a strategy it is very easy for your message to get lost in all the noise. So how do you create a strategy that will help you get your message into the hands of those you need to hear it? Here are seven things to get you started and rise above the clutter. 

Set your goals for Facebook. 

Don’t leave Facebook to chance Know what and why you are posting Have measurable goals to accomplish what you want to happen. This is the first step in creating an effective strategy. If you don’t know where you are going you could end up anywhere and waste both time and money. In 2018 Sprout Social Index found that marketers on Facebook had these top goals in mind: 

-34% wanted to increase brand awareness. 

-21% wanted to increase community engagement. 

-11% wanted to increase sales and lead generation. 

If you don’t already know where you want to focus these are a few good places to start. You may also want to consider increasing sales, recruiting, providing better customer service, and adding value for your customers. 

Know Your Audience 

Do your research and make sure you know who you are talking to. Different demographics communicate in different ways. Taking a look at the Pew Research Center’s research on Facebook demographics is a good start, but more importantly is looking at your customer base and finding out more about them. Questionnaires, one to one conversations and other market research can teach you a lot about who you need to talk to. 

Engage Your Audience 

Social Media is about communication. Get your audience talking, bring up subjects that interest them, ask and answer questions. Better engagement should always be your goal because then your audience is listening to you and not just skipping you page or promotions. Facebook suppresses organic content from businesses but if you build an engaged community you can turn that algorithm in your favor. 

Schedule Your Content 

Consistency is key. Make sure your audience knows when to expect posts. Make sure it comes out in intervals when your audience is most active. Every audience is different, but you can get a good start by looking at Facebooks own research. These may not be the best times for your audience but it’s likely they are close. Here are the best (and worst) times to post on Facebook for most industries. 

-Wednesday is the best single day to post. 

-11 a.m. and 1 p.m. on Wednesday gets the most engagement. 

-The best general time to post is on weekdays between 9 a.m. to 3 p.m. 

-Sunday gets the least engagement. 

-The least recommended times include early mornings and late at night. 

Create an Ad Strategy 

Your ads on Facebook should have a strategy as well. Use it to further your overall goals. Don’t spend a lot until you find an ad that performs well. Never use the boost button, it wastes your money. You can get good responses with it but if you set it up as an ad you can target the content better and get higher engagement for the same price. Always do small sample tests, see what works for getting your audience’s attention before you spend a lot of money on an ad. In general, several smaller ads give you more bang for your buck, but it takes more time to make them. Of course, make sure your ad goes along with your Facebook strategy you decided previously. How does it help your goal? When making your ad consider: 

-Does it relate to your company and effectively showcase your product or service? 

-What do the viewers get out of it? It could be a deal, discount, promotion, whitepaper or an industry guide? 

-Does your content maintain the same tone and feel across your entire Facebook page? 

-Your content must create action. This goes back to your goals. A clear and specific call to action is best. 

Encourage Employee Advocacy 

With good company culture, your employees should be your biggest supporters. Get them involved with your Facebook presence and make it fun. According to a Sprout report, 72% of people said they felt more connected with a brand when its employees shared information about it on social media. Also make sure the management is engaged. In that same report, 70% of consumers feelt more connected  when the CEO was active on social media. 

Track and Analyze Your Results 

If it’s not measured, it’s not managed. Keep track of your Facebook stats as you learn and progress so you can tell what is working and what needs to be improved. This is one way of making sure your efforts on social media are a good return on your investment (ROI). Impressions, followers, engagement, are all good numbers to follow to see if your brand is trending up or down on Facebook. 

Facebook Marketing: Getting Your Message Out on Facebook

A perfectly crafted message doesn’t do you any good if you can’t reach your potential customers with it. So how do you get your message out there so you can start growing your business? There are thousands of ways to get a message out to the masses but in this post, I will be talking specifically about Facebook. Here are 6 methods that work for getting eyes on what you have to say.

Cover Picture

An often overlooked avenue to getting a message out there is the cover picture. This is the large picture at the top of your business page. You can show your brand personality through pictures, quotes, or statistics, whatever gets people to stop and pay attention. You can also put your call to action here, getting your customers interacting with your company. This is in addition to your call to action button on your page so this gives you the ability to have 2 different calls to action.

Posting on Your Page

This should go without saying yet a lot of businesses still don’t post regularly. Don’t just post ads you won’t create engagement if all you do is sell. You should post information your customers are looking for, show that you are the expert in your field and can solve problems and pain points for them. Content marketing is still big and it’s effective at gaining new customers.


The basic Facebook ad is a powerful tool that businesses neglect. It doesn’t have to be expensive to be effective. I have seen $10 ads create big impact. Show and give value, present a clear call to action, don’t spend big money until you know you have an ad that works. Ads work best when you use them in conjunction with page and group postings.

Post in Groups

There are 620 million Facebook groups so the likelihood there is one containing your ideal customers is high. If the groups you find don’t allow ads that’s even better because there is less noise to contend with and you can become known as a trusted resource and use that to drive traffic to your page. Show you are an expert and be useful to the members of the group.

Form Your Own Group

Do you have information customers need? Form a group and you can advertise to a captive audience. Let people ask questions, pose problems, help each other and build community. Set the expectations from the beginning and stick to it. Make sure the group stays active with good content and not just spam.

Facebook Messenger

More commonly used to spam by businesses and bots, you can use this tool to bring in more customers and business if you use it right. Don’t message unless they request it and primarily focus on helping rather than selling. Don’t be spammy and don’t over use it, still one more tool in your box if you use it right and bring a personal touch.

Facebook Marketing: Setting Up Your Page

With 2.7 Billion monthly active users Facebook is too big for businesses to ignore. Some businesses can manage their entire structure on the platform from marketing and lead generation to order fulfillment and customer support. Setting up your business page is an important first step. These are the seven steps I feel are essential for every business. I still see a lot of businesses skipping these easy steps and I know it can cost them business so make sure your business page has its best foot forward by following this guide, it really is the minimum you should be doing.

  1. Create your page. Decide what type of account you want to set up, your choices are either a Business/Brand account or a Community/Public figure page. This of course depends on your company structure and how you want to connect with your audience. Most businesses set up a Business or Brand account because that most closely aligns with their business structure and goals. The Community pages are for organizations to spread information to members of that group and the Public Figure pages are for influencers, artists and similar businesses where on person or a small group is the brand. As you are setting up your page make sure you choose carefully since changing the name and URL is a troublesome process.
  2. Add some photos. Specifically, you need your profile photo and your cover photo. A good idea for your cover photo is to put your business logo there as most brands do. If you have something unique and recognizable about your business you could put that as your profile photo like a mascot or specific building. The cover photo should express your brand personality or be a second place to express your Call to Action (CTA). Many businesses put up a generic picture as the cover photo and are missing an opportunity to speak to your audience. Of course there are lots of ways to show brand personality or deliver a call to action, make sure whatever your cover picture is that it aligns with your goals on Facebook.
  3. Add a short description of your business. This description will appear on the side of your page as well as in search results when people are looking for a business like yours. There are two things your description should do, first explain what your business or at least this page does or what it is for. Second, to show off your brand personality. After reading the description people should have a good idea what they are going to find by looking further. Of course you have to keep it short, under 255 character, on top of all that. A good description takes a while. Get something on the description and improve it late if you have to, something is better than nothing.
  4. Create your business name. This is the name that will appear in your URL and will be how people tag your page. Make it logical and simple so people will remember it easier, most likely you will just use your business, group, or artist name. If your preferred name gets taken you have to get creative probably by adding something to your name. As an example, “the real”, ‘the original”, “the best” are some ideas to get you thinking about how you can get your Facebook name to stand out. Make sure to use it as you promote your page by placing the @ symbol in front of it every time you tag your page (remember, no spaces when using this method).
  5. Set up your page roles. If you are the only one in the business this is simple but the more people who help with your marketing the more roles you need to set. Each level, Admin, Editor, Moderator, Advertiser, Analyst, and Jobs Manager each have different abilities to manage your page. Remember that if you make someone an admin they can do pretty much whatever they want on your page. As the owner you can still remove them but only give the level of access your team truly needs and make sure you trust who you add to roles on your page.
  6. Set up your notifications. In the settings, you can set up what type of notifications you want to receive, how often and where you want it sent. Keep in mind this is how you will keep track of and interact with your page so make sure you are receiving enough notifications to easily run your business page. Some notifications are critical and depending on how hands on you will be with your page you may get multiple messages per day.
  7. Add your call to action. One of the most important things is your call to action (CTA). A call to action is when you encourage the visitor to your page to move to the next step in becoming a client. Usually Facebook isn’t the final destination of your clients journey, you need to get them to your webpage, email list or some other place to turn them from a visitor to a paying client. Make sure your call to action is clear and they understand what will happen by clicking the button. Being vague or misleading will result in not only fewer clients but fewer people interacting with your Facebook page. Not everyone is ready to be a client yet, but if you are clear and honest when they are ready to engage your business they will be more likely to do so and become your customer.

Using the New Facebook: Part 7


Facebook Post Idea #7

You don’t have to do it all yourself. Use industry resources to fill your social media and blogs with more relevant content for your followers. Provide links and your own commentary on the content when you share it. They are following you so they want to know what you think about what you share. Make sure the sources of your content is clear when you share it and keep the content on topic.

Using the New Facebook: Part 6

Facebook Post Idea #6

People like feeling special by getting a deal others don’t. They like being rewarded for loyalty and seeing companies reward them for sticking around. Giving out special deals to a targeted audience is a great way to encourage a following. If they feel they are one of the few involved it brings them closer to your brand. If they feel the deal is available to anyone the special feeling is gone and you lose some support from them. Just remember to make your loyal customers feel like they are part of an elite club to increase engagement.

Using the New Facebook: Part 4

Facebook Post Idea #4

Posting random information and quotes relevant to your industry can create customer engagement. Trivia is a big motivator for people to follow your social media if you keep it relevant to their interests. It keeps the content fresh and interesting to your followers. Some social media followers don’t care as much if the information is specific to your industry but it is up to you to figure out what your customers want.

Using the New Facebook: Part 3

Facebook Post Idea #3_

The only one you can count on talking about what you do well is yourself. Luckily, if you have a loyal customer base it isn’t hard to get them to say nice things about you but who is going to tell others about such praises? You! Let others know you are doing well and have happy customers. Keep the messages light, make sure you have permission to use the statements, and make sure your potential customers hear all about it.

Using the New Facebook: Part 2

Facebook Post Idea #2_

People like an inside look at companies they follow. Getting a behind the scenes glimpse gives them insight into the companies they deal with. This helps give a company a more human face and makes the customer feel like they are part of the company culture. Highlight the interesting parts of your company culture and the people that make things happen. This has the added benefit of promoting your employee satisfaction when their accomplishments are presented to others. Keep it relevant and fun and make they customers part of the experience.

Using the New Facebook: Part 1

Facebook Post Idea #1_Provide specific tips or info that prospective customers would find interesting

With the new Facebook algorithms, some companies are scrambling to figure out what to do. This week we will be posting a new Facebook friendly tip to help make engaging and interesting posts as part of your social media campaign. It is the basics of Content Marketing.

The first tip is to provide specific tips or info that your target customers would find interesting. This is the base of a good content marketing campaign. It makes you useful to your customer and shows your knowledge in the given subject. There is almost no industry where content marketing wouldn’t be useful. It’s a great way to engage current clients and a way to find new followers. Make sure there is a call to action somewhere on your info.

If you need help developing your content strategy give me a call (435) 554-8209