Increasing Page Interaction

Getting shares and likes can help boost your page and get you an even wider audience. One technique that works well is to post quotes or humor on your page. Make sure it is relevant to the page topic or it can be counterproductive. Injecting a little humor never hurts but unless you page is all about comedy make sure you don’t overdo it. Posting quotes from famous people that are relevant to your page can also help but shouldn’t be the only thing you post. Keeping a good mix of content is the key to boosting yout engagement.

 

Use quotes or humor to boost your page interaction

Use Trending Topics

With the new algorithms on Facebook, you need to curate your content even more carefully. One way to increase the reach of your posts is to talk about trending topics. Look on Facebooks news feed to see what topics are trending. Don’t force it but if you see a topic that is relevant to your business or you can make a connection to, use it. Once in a while you can go off topic about a trending article but I don’t recommend it. Make it a habit of studying the trending topics and grabbing the ones that make a connection.

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Facebook Changes Algorithm…..Again!

It’s that time again to watch everyone panic as Facebook changes their algorithm again. Should you be worried? Not if you have been following me and putting the practices I teach into place. Good solid content marketing is going to benefit from these changes and shouldn’t see much if any drop in engagement. If you have been practicing spam tactics and click bait you are going to see the floor fall out from under you, but not all is lost. It is never too late to practice good marketing. Here is the lowdown on the new Facebook changes.

The new algorithm is based on the new set of Facebook Values. If your content matches those values it will be seen more. If it does not you will be hidden from most peoples view. Here are the values they are promoting

  • Family and Friends come first: The main objective of the News Feed is to connect people with their friends and family. So posts from friends and family are prioritized. After those posts, Facebook found that people want their feed to inform and entertain them.
  • A platform for all ideas: Facebook welcomes all ideas while making sure that everyone feels and is safe. They aim to deliver stories that each individual wants to see the most, based on their actions and feedback.
  • Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones.
  • You control your experience: Individuals know themselves best. So Facebook creates features (such as unfollow and see first) to let people customize their Facebook experience.

Here is a handy guide to get you through the strangeness of the new feed. Feel free to share it and keep it close as you plan out your Facebook strategy.

Quick Guide to Facebook Algorithm

Facebook for Communication

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff BezosMake sure you understand that Facebook is a communication tool for marketers. You can push out your message all you want but that isn’t communication. You also need to listen and respond to your clients and potential customers. You can solve problems before they pop up, increase engagement and maximize customer satisfaction if you use Facebook as a communication tool and not just an advertising tool. Keep your eye on trends, on your Facebook Insights and on what customers are saying to you and about you on Facebook. Communication is two ways, don’t just push, listen.

Sign up for our newsletter today (4/21/17) and get our Facebook page setup checklist for free.

 

How to Use Facebook Live

With over 8 billion video views per day, Facebook Live has taken off in a big way. If your marketing strategy includes a more personal connection with your audience it would serve you well to use this powerful tool. Here are the 6 steps to going live as well as some tips to help you make your experience better.

How to use Facebook Live

The Facebook Juggernaut

We have all been told at one time or another that we need to be marketing on Facebook. Why do we keep getting told that? Is it really that important to an overall marketing strategy to include Facebook? The short answer is YES! It’s just too big to ignore at the moment. Here are some stats to shed light on why you shouldn’t ignore the elephant in the social media room.

6 Facebook stats

Should You be Worried About the New Facebook Algorithm?

WorldShould you be worried about the new Facebook algorithm? In a word, nope. While flash-in-the-pan marketers are trying to figure out how to not get trapped behind the new Facebook algorithms, serious marketers aren’t worried. Facebook will be basing what people see on how much time is spent viewing a post. Increase read time, increased post exposure. A word of advice? Don’t use tricks or gimmicks to increase the time people spend viewing your post, use sound marketing techniques. So, how do you make sure your posts get priority with the new system? Provide content to your customers.Here’s how to make the best of this new opportunity.

  1. Relevant – Make sure your content matters. Keep your customers interests in mind as you write. Keep up on what is going on within your customers world. Make sure you know what matters to them.
  2. Timely – Make sure your content is relevant to the customers interest at the moment. Are there industry changes? Tech advances? New science? What is moving and shaking in your clients world?
  3. Valuable – Give your customers value. Make sure it is information they can use. If the content provides value they will spend more time reading your post. Give practical tips, advice, statistics or how to guides to keep your customers reading.

So don’t worry about the new algorithms, just continue doing good marketing and they will work for you and not against you.