Should you be worried about the new Facebook algorithm? In a word, nope. While flash-in-the-pan marketers are trying to figure out how to not get trapped behind the new Facebook algorithms, serious marketers aren’t worried. Facebook will be basing what people see on how much time is spent viewing a post. Increase read time, increased post exposure. A word of advice? Don’t use tricks or gimmicks to increase the time people spend viewing your post, use sound marketing techniques. So, how do you make sure your posts get priority with the new system? Provide content to your customers.Here’s how to make the best of this new opportunity.
- Relevant – Make sure your content matters. Keep your customers interests in mind as you write. Keep up on what is going on within your customers world. Make sure you know what matters to them.
- Timely – Make sure your content is relevant to the customers interest at the moment. Are there industry changes? Tech advances? New science? What is moving and shaking in your clients world?
- Valuable – Give your customers value. Make sure it is information they can use. If the content provides value they will spend more time reading your post. Give practical tips, advice, statistics or how to guides to keep your customers reading.
So don’t worry about the new algorithms, just continue doing good marketing and they will work for you and not against you.