Goals vs Wishes

There are several versions of this quote floating around and finding an original source ended being a lesson in futility but I like this version best. A goal without a plan is just a wish. If you want something but don’t have a plan to get it you are just wishing you had it, which is fine, but rarely gets you what you want. If you truly want to go after something come up with a plan. As you set your goals and plans use the S.M.A.R.T. acronym to help you along.

  •  Specific – Being too general with your goals makes them harder to achieve. Make sure you break giant goals up into more specific goals.
  • Measurable – If it’s not measured it’s not managed. Measuring is the only way to be sure you are making progress.
  • Achievable – Do you have the resources to do it? If not you need to rethink your goal.
  • Relevant – Does it apply to you and your life? Is it part of your overall ambitions and needs?
  • Timely – Can it be done in a reasonable time frame. Longer-term goals are harder to accomplish, consider breaking the timeline down into smaller time frame goals.

There you have it. Out with the easily breakable New Years Resolution and in with the S.M.A.R.T. goals for a better year.

A goal without a plan is just a wish

DS Boot Camp: The Set Up

Once you have decided on what Direct Sales (DS) business you want to be a part of you need to set up your business structure. I always tell people new to the DS world to make sure they run their business like a business or they are just having an expensive party. Here are the steps I recommend to get your business off the ground.

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Why Small Businesses Struggle

All the time I see small businesses pop into view with gusto then fade away with barely a peep. Why? Usually, it’s because they are driven by passion and not much else. Contrary to what people like to believe, passion is not enough. Here are 10 reasons I have seen that make small business a struggle. With proper planning and coaching none of these need to stop your passion.

Reasons Small Businesses Stuggle

Build Your Leadership Library

Eager KoalaTo be seen as a leader you should build your leadership library. No one is ever going to see your leadership library (unless they see it one book at a time as you read), but having one and using it will build your reputation as a leader. Leadership is a skill to be honed and perfected and one of the ways to do that is books. You should be reading the books of leaders who inspire you. Of course, don’t JUST read, write the thoughts you have about the book out and use them. If you only read and don’t implement what you have learned, why waste your time reading? You should have a leadership notebook that contains these thoughts and action plans. Review it regularly (I recommend first thing every morning). Over time these action plans will become action habits and it will be noticed. So remember, always have something you are reading about leadership. Here is a short list of my favorite books on the subject.

Your Leadership Story by Tim Tobin

All Star Sales Teams by Dan Kleinman

Managing Change by Harvard Business Press

How to Win Friends and Influence People by Dale Carnegie

Getting to Yes by Fisher and Ury

Leaders: Strategies for Taking Charge by Bennis and Nanus

Leadership by James Burns

On Becoming a Leader by Warren Bennis

New Patterns in Management by Rensis Likert
-My list goes on…..what are your favorite leadership books?



Social Media Strategy

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Subscription Service Launching (Blog is always free!)

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How can I help your business today?

I was at a networking breakfast and someone asked me this question. “How can I help your business today?” It came as a shock with the directness and impact of such a question.

I already love networking and I  attempt to imply this question during my  conversations. I enjoy helping people’s businesses succeed so why just imply it? What an impact we can have helping our fellow business people if we straight out asked “How can I help your business today?”

We know that networking is good for business and according to GreatBusinessSchools.org, 84% of people prefer meeting in person and 95% believe that face-to-face Networkingmeetings are essential to long term business relations. What would happen to the depth and richness of our network if we picked one contact a day and asked how we can help? This may not be a new concept, but the possibilities have opened my eyes.

So, How can I help your business today?



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Creating a Business Plan – Part One – The Executive Summary


There are eight parts to a traditional business plan: an executive summary, company description, marketing analysis, business structure, product info, marketing and sales, funding and finally financial projections. Over the next several posts I am going to go over each section and teach you to write a business plan.

The Executive Summary

The executive summary is the first part and most important part of your business plan. It could be the only thing potential investors or partners read. This summary is also the last thing you write. I bring it up first because it is the first part of the plan and because of the sage advice of Mr. Covey “Begin with the end in mind”.

The executive summary is basically a short version of the rest of your plan. Generally there are five components. As you complete the rest of the business plan you will learn the information you need to fill out the executive summary.  These sections are: mission statement, company info, business growth, products and services, finances, and plans for the future. I will go over each of these sections in more detail.

Remember, this is a summary; you will go into detail on many of these points later. Concentrate on your Mission Statement and Future Plans. These don’t appear anywhere else and give your company direction and as Stephen Covey recommends, “Begin with the end in mind”.

A Mission Statement

This tells people what your business is. This is basically your super short explanation of what your business is about. If you had less than a minute to describe it, what would you say? That is your mission statement.


Who founded the business? Who runs the business? How many people do you have working for you? Where are your business locations?


How is your company growing? Are the profit margins increasing? Sales revenue? Number of clients? This section can be important for those looking for funding. Other uses of a business plan may not need this. If your company is not yet established skip this section. A basic overview is good id you are not looking for funding. This way you have a basic idea of how your company is doing. Remember, “If it’s not measured, it’s not managed”.

Products and Services

In this section you describe what you sell. Include some detail and pictures if appropriate. Price point information can also go here. You will go in depth on the products/services in a later section of your business plan so this doesn’t need to cover everything, just a basic outline.

Financial Information

Use this section if you are looking for funding. Identify what bank you use and who your current investors are. Later you will go into financial detail, this is just a summary.

Future Plans

This is where you explain your business goals. Where is the business going? What do you want to accomplish? This is a key area if you are looking for investors. If this is just a general plan this will help you with direction and provide direction for your business.

Remember, this is a summary; you will go into detail on many of these points later. Concentrate on your Mission Statement and Future Plans. These don’t appear anywhere else and give your company direction and as Stephen Covey recommends, “Begin with the end in mind”.

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