The last in the series guiding you through the daily, weekly and monthly life of a blogger. There is more to it but these three guides should give you a good start and serve to steer you in the right direction. Whether you blog as part of a Content Marketing plan, part of an affiliate program, to earn extra income or just because you like it, make sure you have some fun while you plug away at that keyboard.
Leads are the lifeblood of any business. In Direct Sales, it is doubly important and at the same time almost twice as hard. DS gets a stigma which shuts down leads before they even have a chance to hear your message. Here are some places to get new leads. Remember, people buy from people they trust. Develop the trust, then develop the lead.
The Direct Sales landscape can be tricky to navigate for new and old reps alike. I have put together a list of things to do and not to do as you run your DS business. Theses are proven strategies I have seen work with multiple companies and reps.
Here are some tools for developing your marketing content. What tools do you use?
Marketing Tip – With such massive buying power at their disposal, most businesses want to reach the Millennials, here are some tips.
Should you be worried about the new Facebook algorithm? In a word, nope. While flash-in-the-pan marketers are trying to figure out how to not get trapped behind the new Facebook algorithms, serious marketers aren’t worried. Facebook will be basing what people see on how much time is spent viewing a post. Increase read time, increased post exposure. A word of advice? Don’t use tricks or gimmicks to increase the time people spend viewing your post, use sound marketing techniques. So, how do you make sure your posts get priority with the new system? Provide content to your customers.Here’s how to make the best of this new opportunity.
- Relevant – Make sure your content matters. Keep your customers interests in mind as you write. Keep up on what is going on within your customers world. Make sure you know what matters to them.
- Timely – Make sure your content is relevant to the customers interest at the moment. Are there industry changes? Tech advances? New science? What is moving and shaking in your clients world?
- Valuable – Give your customers value. Make sure it is information they can use. If the content provides value they will spend more time reading your post. Give practical tips, advice, statistics or how to guides to keep your customers reading.
So don’t worry about the new algorithms, just continue doing good marketing and they will work for you and not against you.
When was the last time you received a personal thank you from a purchase? My guess is that it has been a while. Handwritten notes are rare and a way for you to stand out from the competition. I see people saying that personal notes are “All the rage” but I still haven’t ever gotten one and neither has anyone I asked. There are companies out there that do it with great success but they are few and far between, so here is a way for a small business to really stand out without a lot of expense. Here are some tips to make your thank you note campaign stand out.
- Really make it personal – Address it to the purchaser “Dear Steve”. and include details so the customer knows it isn’t just a form letter. “Thank you for buying the blue hat, it is my favorite color and was fun to make for you.” These little touches tell the customer you really do appreciate your business and aren’t just sending formulaic thank you cards to everyone.
- Leave out the business card – Or at least carefully consider it. This tip goes against instinct and against my feelings that everyone should have my card. If you include your card it diminished the note. It goes from a genuine thank you to a branding effort. Of course you make sure they can get back in touch with you, address embossed on the card or written on the back, but there is no need for branding efforts here. The thank you is the point.
- Make it a surprise – The first purchase a customer makes should have a thank you card in it, after that, make it random. If they expect a card each time it is no longer special. This keeps the card as something they hope to get, but don’t expect. It also reduces the burden of how many cards to send. If you are set on sending a note with each purchase make sure to look at the next tip.
- Don’t make it a chore – If you have to write too many cards, this is a good thing and a bad thing. Don’t let it burn you out of become a dread, it will be reflected in the writing. If you just have too many cards to write consider hiring someone to help with it or outsourcing the process (yup there are services for everything). Don’t let this powerful tool bog you down.
Use these tips to stand out from the crowd. Almost no one does personal notes, so it is an easy win and a powerful tool for creating customer loyalty. Feel free to send me questions or comments below.
To be seen as a leader you should build your leadership library. No one is ever going to see your leadership library (unless they see it one book at a time as you read), but having one and using it will build your reputation as a leader. Leadership is a skill to be honed and perfected and one of the ways to do that is books. You should be reading the books of leaders who inspire you. Of course, don’t JUST read, write the thoughts you have about the book out and use them. If you only read and don’t implement what you have learned, why waste your time reading? You should have a leadership notebook that contains these thoughts and action plans. Review it regularly (I recommend first thing every morning). Over time these action plans will become action habits and it will be noticed. So remember, always have something you are reading about leadership. Here is a short list of my favorite books on the subject.
Your Leadership Story by Tim Tobin
All Star Sales Teams by Dan Kleinman
Managing Change by Harvard Business Press
How to Win Friends and Influence People by Dale Carnegie
Getting to Yes by Fisher and Ury
Leaders: Strategies for Taking Charge by Bennis and Nanus
Leadership by James Burns
On Becoming a Leader by Warren Bennis
New Patterns in Management by Rensis Likert
-My list goes on…..what are your favorite leadership books?
Grow your email list by offering a birthday or an anniversary club. People that sign up get something special that month and you get access to a potential customer. People love free things and if they sign up, they probably like what you are giving them. This means that you will have a list rich with people who are your target audience and rich lists produce more sales. Use your email list segmentation (you had better be with a service that has it) to manage those lists. Then you can send out the special promotion to the right people. Make sure what you give is worth them signing up but not so good it breaks your bank.