Marketing is always shifting and someone always has the next best thing that will “do away with traditional marketing”. There are new ways to deliver content, new ways that consumers prefer to be marketed to but marketing and the marketing fundamentals never really go away. Keeping up with the latest trends can be exhausting but don’t worry, here are 6 hot trends that actually work. Explore your marketing potential with them.
It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.
Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.
This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.
The biggest single advertising day of the year had come and gone but always leaves us with a few lessons in advertising. I will be talking about my picks for winners and losers in this year’s advertising extravaganza and what we can learn from it (even if you don’t agree with my picks).
Of course, the big winner was Tide. The first advertisement stole the show and turned every other ad into an ad for Tide. This brand wasn’t far from my mind as each ad started because with few exceptions I couldn’t tell if it was another Tide ad or not. Only a few brands were strong enough to not advertise for Tide inadvertently.
This is the same concept as used in guerrilla marketing tactics, use other ads and promotions to get your message across. Its more difficult than the books, blogs and podcasts make it sound but when you can pull it off the impact is tremendous. It would serve you well to go back and watch all the tide ads from this year’s game to get a better idea of how to use your competitor’s branding to promote your brand.