There are 86 million Millenials in the United States with a collective buying power of $1.3 Trillion. We all know it’s a market that can’t be ignored but a lot of businesses find out it is a market that isn’t like the previous generations. They have a less collective identity but they still exhibit overall preferences in how they buy and consume goods and services. Here is a quick infographic to help with marketing to the generation that still hasn’t flexed its full market potential.
It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.
The Snapchat platform has run into a series of blunders causing its users (and owners) a lot of headaches. They moved away from the core of the product and tried to be everything to everyone which alienated their base. Even before they caused so many problems for their users, Instagram was already a superior product doing everything Snapchat did while staying true to its core product. Here are some good reasons to dump Snapchat and work your visual business through Instagram instead.
Continuing with our topic of hot marketing trends here are 6 you will see through the rest of 2018. Not every business has to stay on top of every market trend but every business should be aware of what they are so they can take advantage if the timing and opportunity are right.
Marketing trends change all the time and it can be hard to keep up with which techniques are outdated and which are the hot new thing. As I tell all of my clients, good marketing never changes just the delivery so keep providing good content, good information, and a good product and you will have clients that are looking for you. That being said, we will look at the hot trends through the week and find new ways to reach your clients. Here is a quick list to get us started.
Training your team on customer service and creating a customer service culture are completely different things. A few hours of training and most teams can learn the basics of customer service and do quite well at it. Building a customer service culture goes to the core of the business. Unless you are prepared to go all in on customer service you are better off with periodic training. Even for the most basic customer service skills, one-time training isn’t enough, your team needs practice and refresher training. If you decide to go all out and build it into your culture it will become a daily thing and your team will be thinking about it at all times. It’s not a bad thing to just train customer service but the legendary service comes from a culture of customer service. If you need help with either just let me know. In the meantime here is an infographic talking about customer service culture.
Out of all the advice I can give about Customer Service, the number one thing I encourage people to remember is to be grateful. Only a small percentage of customers will complain and want you to make things right, the rest just leave and you won’t know why. A customer making a complaint is giving you the chance to fix something and win back their loyalty. Even if you don’t manage to make things right it is a huge learning opportunity that points out a trouble spot where you could be losing customers and not even know it. Don’t waste this golden moment being mad at a customer, or upset with how they are reacting, be humble they took the time to help your business go further.