Why LinkedIn?

LinkedIn is a great tool especially when your target is other businesses. Besides Facebook, it’s the other social media platform I believe every business and business person should be on. It has its own culture and ways of doing things so don’t use Facebook tactics over on LinkedIn. I will help you figure out if you should be spending time on LinkedIn and if so what you should be doing. Some businesses just need a presence there as it denotes legitimacy and confidence in your business. Other businesses should be more active on LinkedIn than on Facebook.

First, let’s look at the statistics of LinkedIn and why it is important. What do you want to know about using LinkedIn to increase your business? Your question could be the inspiration for the next infographic!

The Best Use of LinkedIn for your Business

Of course, if you are going to be on LinkedIn you might as well use it to increase your business. We have already talked about how to get noticed but now we will show what to do with that attention. It really depends on your business and what the original purpose of getting on LinkedIn was. Some of these things may not be needed for your business but everyone can benefit from networking so put your 5 minutes of LinkedIn time to good work.

Linkedin How to use LinkedIn for your business

Getting Noticed on LinkedIn.

With such a large and powerful platform, I hope it’s obvious why you would want to get noticed on LinkedIn. The primary reason, in my opinion, is to establish yourself as an authority in your particular niche but there are tons of other reasons to stand out. Here are some tips to rise above the rest of the masses on LinkedIn.

LinkedIn 5 Ways to get noticed on Linkedin

Why LinkedIn is Still King of B2B Networking

The 20th ranked website in the world and the number one business to business (B2B) networking site, LinkedIn is still the top place to go for business purposes. The groups can have great information as well as people publishing content on the site giving out expert advice make it a valuable information source. It’s hard to imagine some people haven’t harnessed the power of this site. This week we will talk about getting more business through LinkedIn and how you can get my LinkedIn best practices guide.

Linkedin Why Linked in should be part of your Digital Strategy

Linkedin Best Practices.

Here are some of the things I have found to make your Linkedin experience shine. Keep these in mind as you do business on the Linkedin platform.


  1. Complete your profile

Personally, I would hope this goes without saying, but fill out your profile as completely as possible. There should be very few things on your profile that are blank. It’s not always possible to fill everything out, but you should make the effort.

  1. Add an updated profile picture

Profiles without pictures seem sketchy. Even when it’s someone I know I am very cautious about connecting if there is no picture. Also, make sure your picture is up to date or within a few years. It is unsettling and unprofessional to have pictures on Linkedin that don’t look like you.

  1. Network. Network.

This is the key to making Linkedin work for you. There are two strategies here. Connect with everyone or connect with only the people you actually know. Both have advantages and disadvantages.

  1. Personalize connection requests.

Don’t send the standard Linkedin connection request. Personalize the request to the person you are sending it to. It is more professional and it shows you care about connecting professionally with that person.

  1. Grab your name Courtesy: Ken Krogue, Forbes Writer.

Did you know you can get your own name as your linked in profile instead of the alphabet soup you were randomly assigned? This makes it look more professional on your emails and resumes. It also makes your Linkedin page easier to remember. Go to the profile edit page and an edit button is available at the end of your Linkedin URL.

  1. Never SPAM!

Another no brainer. It is possible to spam and get one or two leads, but at the cost of potential relationships. No one likes being spammed. Just don’t do it.

  1. Edit or Remove Endorsements.

Your endorsement section is out there for everyone to see. Sometimes we are endorsed in ways we don’t want. Sometimes we are endorsed and it looks biased. You can remove endorsements on your profile edit page. Trim up your endorsement to keep your best foot forward.

  1. Freely give and receive recommendations.

Someone asks for a recommendation, give it. Don’t have a recommendation, ask. This is a way to let others know what to expect from you. People like a second opinion.

  1. Join industry and local LinkedIn Groups.

Groups are a great way to learn information about subjects that interest you professionally. Many industry leaders post in these professional groups. If you have some insight, post it. It gets your voice out there and could lead to some great connections.

  1. Vet a group before you join.

Groups are great in general, but some are just ads in disguise. Pay attention to who the members are and what topics they are discussing.

  1. Use 3×3 analysis when connecting with people.  Courtesy: Steve Richard of Vorsight

Meeting someone you can find on Linkedin? Spend 3 minutes and learn 3 things about them you can use as talking points. It shows professionalism and attention to detail. People like talking about themselves so it helps you build rapport quickly.

  1. Use InMail strategically.

Don’t use Inmail like your regular email. A good practice is to only use it for business that is being facilitated on Linkedin. An example would be asking for an introduction to another Linkedin connection. Use your email for normal correspondence and Inmail for Linked in business.

  1. Use Follow effectively.

Follow industry leaders. Follow businesses that interest you within your industry or related industries. This will get your profile more exposure and you can meet interesting people in your field.

  1. Use “Tags” to categorize your connections.

This is especially useful when you have a lot of connections. You can keep track of where you met each person and how you know them.

  1. Ask for referrals through LinkedIn.

Looking for a new job? Looking to connect to a company? Find out who you know and ask for a referral. Make sure you follow good business etiquette so Linkedin remains a great place to get your referrals.

  1. Browse LinkedIn privately.

If you are looking at a lot of peoples profiles and businesses, browse privately. This way you don’t seem like a stalker. It is the polite thing to do.

  1. Add media.

Put up your blog posts. Link articles. Post videos. In general, get yourself on the Linkedin feed. This can create top of mind exposure and help with your other Linkedin business.

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