LinkedIn is a little different than other social media platforms because it is more formal. If you treat it like Facebook or Twitter you won’t get good results and my end up standing out in a bad way. Here are some tips and tricks to successfully navigate the world of LinkedIn.
1) Complete your profile
Personally, I would hope this goes without saying, but fill out your profile as
completely as possible. There should be very few things on your profile
that are blank. It’s not always possible to fill everything out, but you should
make the effort.
• List all the jobs or positions you’ve held, along with descriptions of your
• Have 5 or more skills on your profile.
• Write a summary about yourself.
• Fill out your industry and postal code.
• Add where you went to school.
2) Add an updated profile picture
Profiles without pictures seem sketchy. Even when it’s someone I know I
am very cautious about connecting if there is no picture. Also, make sure
your picture is up to date or within a few years. It is unsettling and
unprofessional to have pictures on Linkedin that don’t look like you.
3) Network. Network. Network.
This is the key to making Linkedin work for you. There are two strategies
here. Connect with everyone or connect with only the people you actually
know. Both have advantages and disadvantages.
4) Personalize connection requests.
Don’t send the standard Linkedin connection request. Personalize the
request to the person you are sending it to. It is more professional and it
shows you care about connecting professionally with that person.
5) Grab your name
Courtesy: Ken Krogue, Forbes Writer.
Did you know you can get your own name as your linked in profile instead
of the alphabet soup you were randomly assigned? This makes it look
more professional on your emails and resumes. It also makes your
Linkedin page easier to remember. Go to the profile edit page and an edit
button is available at the end of your Linkedin URL.
6) Never SPAM!
Another no brainer. It is possible to spam and get one or two leads, but at
the cost of potential relationships. No one likes being spammed. Just don’t
7) Edit or Remove Endorsements.
Your endorsement section is out there for everyone to see. Sometimes we
are endorsed in ways we don’t want. Sometimes we are endorsed and it
looks biased. You can remove endorsements on your profile edit page.
Trim up your endorsement to keep your best foot forward.
8) Freely give and receive recommendations.
Someone asks for a recommendation, give it. Don’t have a
recommendation, ask. This is a way to let others know what to expect from
you. People like a second opinion.
9) Join industry and local LinkedIn Groups.
Groups are a great way to learn information about subjects that interest
you professionally. Many industry leaders post in these professional
groups. If you have some insight, post it. It gets your voice out there and
could lead to some great connections.
10) Vet a group before you join.
Groups are great in general, but some are just ads in disguise. Pay
attention to who the members are and what topics they are discussing.
11) Use 3×3 analysis when connecting with people.
Courtesy: Steve Richard of Vorsight
Meeting someone you can find on Linkedin? Spend 3 minutes and learn 3
things about them you can use as talking points. It shows professionalism
and attention to detail. People like talking about themselves so it helps you
build rapport quickly.
12) Use InMail strategically.
Don’t use Inmail like your regular email. A good practice is to only use it for
business that is being facilitated on Linkedin. An example would be asking
for an introduction to another Linkedin connection. Use your email for
normal correspondence and Inmail for Linked in business.
13) Use Follow effectively.
Follow industry leaders. Follow businesses that interest you within your
industry or related industries. This will get your profile more exposure and
you can meet interesting people in your field.
14) Use “Tags” to categorize your connections.
This is especially useful when you have a lot of connections. You can keep
track of where you met each person and how you know them.
15) Ask for referrals through LinkedIn.
Looking for a new job? Looking to connect to a company? Find out who
you know and ask for a referral. Make sure you follow good business
etiquette so Linkedin remains a great place to get your referrals.
16) Browse LinkedIn privately.
If you are looking at a lot of peoples profiles and businesses,
browse privately. This way you don’t seem like a stalker. It is the polite
thing to do.
17) Add media.
Put up your blog posts. Link articles. Post videos. In general, get yourself
on the Linkedin feed. This can create top of mind exposure and help with
your other Linkedin business.
Feel free to connect with me on LinkedIn or drop me any questions you have.