Marketing is always shifting and someone always has the next best thing that will “do away with traditional marketing”. There are new ways to deliver content, new ways that consumers prefer to be marketed to but marketing and the marketing fundamentals never really go away. Keeping up with the latest trends can be exhausting but don’t worry, here are 6 hot trends that actually work. Explore your marketing potential with them.
This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.
The biggest problem I see with folk doing their own market research is they don’t clearly define the question they want to be answered. Usually, people skip right to the survey or questionnaire and miss the point of market research, to find the answer to a specific question. Occasionally you can answer more than one question but I never advise it. Focusing on the core question is the best way to get a good result from your efforts. Defining that question takes time and effort and seeing how much it will cost you to do the research (in time or money) getting the question right is crucial. Here is an infographic to serve as a guide to defining your market research problem.
Continuing with our topic of hot marketing trends here are 6 you will see through the rest of 2018. Not every business has to stay on top of every market trend but every business should be aware of what they are so they can take advantage if the timing and opportunity are right.
Marketing trends change all the time and it can be hard to keep up with which techniques are outdated and which are the hot new thing. As I tell all of my clients, good marketing never changes just the delivery so keep providing good content, good information, and a good product and you will have clients that are looking for you. That being said, we will look at the hot trends through the week and find new ways to reach your clients. Here is a quick list to get us started.
So far I have found 52 distinct types of marketing with only a little crossover between them. Of course, some of them work together like Email Marketing and Content Marketing. They can be used at the same time and for the same purpose. The next two days I will post an infographic with the main broad categories of marketing as I see them. Concentrating less on delivery types and more on content.
Posting random information and quotes relevant to your industry can create customer engagement. Trivia is a big motivator for people to follow your social media if you keep it relevant to their interests. It keeps the content fresh and interesting to your followers. Some social media followers don’t care as much if the information is specific to your industry but it is up to you to figure out what your customers want.