Marketing is always shifting and someone always has the next best thing that will “do away with traditional marketing”. There are new ways to deliver content, new ways that consumers prefer to be marketed to but marketing and the marketing fundamentals never really go away. Keeping up with the latest trends can be exhausting but don’t worry, here are 6 hot trends that actually work. Explore your marketing potential with them.
There are 86 million Millenials in the United States with a collective buying power of $1.3 Trillion. We all know it’s a market that can’t be ignored but a lot of businesses find out it is a market that isn’t like the previous generations. They have a less collective identity but they still exhibit overall preferences in how they buy and consume goods and services. Here is a quick infographic to help with marketing to the generation that still hasn’t flexed its full market potential.
It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.
Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.
This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.
Continuing with our topic of hot marketing trends here are 6 you will see through the rest of 2018. Not every business has to stay on top of every market trend but every business should be aware of what they are so they can take advantage if the timing and opportunity are right.
Marketing trends change all the time and it can be hard to keep up with which techniques are outdated and which are the hot new thing. As I tell all of my clients, good marketing never changes just the delivery so keep providing good content, good information, and a good product and you will have clients that are looking for you. That being said, we will look at the hot trends through the week and find new ways to reach your clients. Here is a quick list to get us started.