Goals vs Wishes

There are several versions of this quote floating around and finding an original source ended being a lesson in futility but I like this version best. A goal without a plan is just a wish. If you want something but don’t have a plan to get it you are just wishing you had it, which is fine, but rarely gets you what you want. If you truly want to go after something come up with a plan. As you set your goals and plans use the S.M.A.R.T. acronym to help you along.

  •  Specific – Being too general with your goals makes them harder to achieve. Make sure you break giant goals up into more specific goals.
  • Measurable – If it’s not measured it’s not managed. Measuring is the only way to be sure you are making progress.
  • Achievable – Do you have the resources to do it? If not you need to rethink your goal.
  • Relevant – Does it apply to you and your life? Is it part of your overall ambitions and needs?
  • Timely – Can it be done in a reasonable time frame. Longer-term goals are harder to accomplish, consider breaking the timeline down into smaller time frame goals.

There you have it. Out with the easily breakable New Years Resolution and in with the S.M.A.R.T. goals for a better year.

A goal without a plan is just a wish

A Bloggers Monthly Checklist

The last in the series guiding you through the daily, weekly and monthly life of a blogger. There is more to it but these three guides should give you a good start and serve to steer you in the right direction. Whether you blog as part of a Content Marketing plan, part of an affiliate program, to earn extra income or just because you like it, make sure you have some fun while you plug away at that keyboard.

A Blogger'sMonthly Schedule

DS Boot Camp: The Set Up

Once you have decided on what Direct Sales (DS) business you want to be a part of you need to set up your business structure. I always tell people new to the DS world to make sure they run their business like a business or they are just having an expensive party. Here are the steps I recommend to get your business off the ground.

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Why Small Businesses Struggle

All the time I see small businesses pop into view with gusto then fade away with barely a peep. Why? Usually, it’s because they are driven by passion and not much else. Contrary to what people like to believe, passion is not enough. Here are 10 reasons I have seen that make small business a struggle. With proper planning and coaching none of these need to stop your passion.

Reasons Small Businesses Stuggle

Subscription Service Launching (Blog is always free!)

LogoBusiness advice is great….but do you want more? How about twice weekly videos? How about a live chat each week to answer your questions? In depth training about small business and marketing topics delivered to you and access to an award winning business coach….. for $30 a month? Yep. Of course you are welcome to go to a marketing firm and get the same information (cheapest one in Logan is $300/hr). Kind of interested? Here is a free video to get you started. Feel free to chime in below ifyou have any questions about this service. Feel free to tell EVERYONE….we are going to change small business marketing and help YOU increase your effectiveness in the market! https://youtu.be/3XEBPjZMkgE

Creating a Business Plan – Part Two – How to write a Company Description

In the second part of how to write a business plan we write the Company Description. This part of the plan gives a high level overview of the company. The purpose of this section is to tell about the businesses unique position in the market place. Your unique position is what makes you “Different, better, special”. This gives readers and investors a better understanding of your business. Keep in mind, to remain sustainable you need a competitive advantage that no one else has or at least a very few have. The Company Description should contain four parts.

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First, describe your business and the consumer needs it fills.  This is not just a list of products and services; it is a list of the underlying needs your company fulfills.

Second, explain how your products and/or services meet the needs of your potential clients. Make sure to cover each of the items listed in the first section.

Third, list the consumers, companies and/or organizations your company serves and/or wants to serve. Be specific, name names and reasons why these clients are the targets for your business.

Last, tell the reader what competitive advantages your business has that will make it successful. What is it that your company has that brings value to the consumer? It could be special location, personnel, unique operations or anything else that set you apart from your competitors.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Creating a Business Plan – Part One – The Executive Summary


There are eight parts to a traditional business plan: an executive summary, company description, marketing analysis, business structure, product info, marketing and sales, funding and finally financial projections. Over the next several posts I am going to go over each section and teach you to write a business plan.

The Executive Summary

The executive summary is the first part and most important part of your business plan. It could be the only thing potential investors or partners read. This summary is also the last thing you write. I bring it up first because it is the first part of the plan and because of the sage advice of Mr. Covey “Begin with the end in mind”.

The executive summary is basically a short version of the rest of your plan. Generally there are five components. As you complete the rest of the business plan you will learn the information you need to fill out the executive summary.  These sections are: mission statement, company info, business growth, products and services, finances, and plans for the future. I will go over each of these sections in more detail.

Remember, this is a summary; you will go into detail on many of these points later. Concentrate on your Mission Statement and Future Plans. These don’t appear anywhere else and give your company direction and as Stephen Covey recommends, “Begin with the end in mind”.

A Mission Statement

This tells people what your business is. This is basically your super short explanation of what your business is about. If you had less than a minute to describe it, what would you say? That is your mission statement.


Who founded the business? Who runs the business? How many people do you have working for you? Where are your business locations?


How is your company growing? Are the profit margins increasing? Sales revenue? Number of clients? This section can be important for those looking for funding. Other uses of a business plan may not need this. If your company is not yet established skip this section. A basic overview is good id you are not looking for funding. This way you have a basic idea of how your company is doing. Remember, “If it’s not measured, it’s not managed”.

Products and Services

In this section you describe what you sell. Include some detail and pictures if appropriate. Price point information can also go here. You will go in depth on the products/services in a later section of your business plan so this doesn’t need to cover everything, just a basic outline.

Financial Information

Use this section if you are looking for funding. Identify what bank you use and who your current investors are. Later you will go into financial detail, this is just a summary.

Future Plans

This is where you explain your business goals. Where is the business going? What do you want to accomplish? This is a key area if you are looking for investors. If this is just a general plan this will help you with direction and provide direction for your business.

Remember, this is a summary; you will go into detail on many of these points later. Concentrate on your Mission Statement and Future Plans. These don’t appear anywhere else and give your company direction and as Stephen Covey recommends, “Begin with the end in mind”.

Image courtesy of Stockimages at FreeDigitalPhotos.net