Why LinkedIn?

LinkedIn is a great tool especially when your target is other businesses. Besides Facebook, it’s the other social media platform I believe every business and business person should be on. It has its own culture and ways of doing things so don’t use Facebook tactics over on LinkedIn. I will help you figure out if you should be spending time on LinkedIn and if so what you should be doing. Some businesses just need a presence there as it denotes legitimacy and confidence in your business. Other businesses should be more active on LinkedIn than on Facebook.

First, let’s look at the statistics of LinkedIn and why it is important. What do you want to know about using LinkedIn to increase your business? Your question could be the inspiration for the next infographic!

Online Marketing Strategy – Is Yours Ready?

I am seeing a lot of people who relied on in-person marketing starting to panic as social interactions decline. So now is the time to take a look at your online marketing strategy, are you ready to go digital? I feel a lot of products are better sold in person (including mine) but if you don’t have that chance you better have a solid backup plan until things settle back into normal. So quit panicking and strategize.Online Marketing Strategy - Is Yours Ready_

Content Marketing

It’s a long game but that doesn’t mean you shouldn’t start now since you can still get short term results. Content Marketing is about providing value to people and showing you are worthy of their trust (and business). I still am waiting for an industry that shouldn’t be doing Content Marketing on some level. A lot of the things on this list are part of an overall Content Marketing strategy but could be used alone as well. If you are not doing Content Marketing you really should ask yourself “why”? If the reason is not extremely compelling, you should get started.

Email Marketing

If you are in business and you aren’t collecting emails you are doing it wrong. Email marketing can bring big returns if you do it right. No need to overwhelm your audience with spam, have good information or timely and valuable deals and you will maintain a loyal following. Be consistent on when you send out emails, keep it relevant to the interests of your audience.

Social Media

If done right social media posts can bring a big return. Lead with your offer or your value proposition. Make the post valuable and not just another generic “buy me” ad. It is also a great place to spread your Content Marketing if you have that plan in place. Join groups and interact rather than just advertise (though some groups that is all they are for, ads). Keep your business page active, engaging and useful. Make sure the social media platform you are on (Facebook, Twitter, Instagram, etc) matches your target demographic.

Paid Ads

It’s just a fact that every platform is trying to get you to pay them to put your ads in front of people. The only way around this is Content Marketing, but it isn’t all bad. The reason people pay to put ads out is that it works. They wouldn’t be able to sell ad space if no one clicked through and bought products. The good news is you can spend just a little money to find out if it is right for you. If you don’t have a strong marketing strategy I would recommend getting in touch with a professional first because it is easy to waste money on paid marketing and get nothing in return. Start with less expensive platforms and move on to the more expensive ones once you learn how the whole system works and you have a value proposition that pulls in sales.

SEO

Probably one of the most misunderstood aspects of online marketing. Basically, your SEO determines how close to the top of the search results you are. It takes in a lot of factors and is almost constantly shifting. There are some basics you can do to increase your SEO like having robust content on your page, a relevant URL, and a fast and mobile-friendly page. You might have to bring in an expert on this one but looking up SEO essentials articles will give you some other ideas you can use to bring your ranking up.

Blogging

The cornerstone of Content Marketing, a blog is so much more than just a place to put down thoughts. It can be the centerpiece of your online efforts. A well written 1200 word article produces at least 7 pieces of content for your other platforms. If an article you write trends higher and gets more engagement then that subject might be your next idea for your value proposition ads. Besides bringing in leads on its own, a blog makes the rest of your online marketing better and easier to maintain.

Tactics

Beyond strategy, there are hundreds of online tactics to increase readership, engagement and online sales. Discounts, contests, auctions, live events are all examples of ways to get more eyes on your products and services and get more selling done. Watch for future articles on tactics to use in the online world.

If you need help with any of this then give me a call or send a message. I have over 28 years of experience in sales and marketing and am an expert on Content Marketing and maintaining an online presence. Let’s craft your online strategy while everyone else is still figuring out what to do about the shifting sales landscape.

Jason@Jasonmporter.com (435) 554-8209

Tapping Into the Buying Power of Millennials

There are 86 million Millenials in the United States with a collective buying power of $1.3 Trillion. We all know it’s a market that can’t be ignored but a lot of businesses find out it is a market that isn’t like the previous generations. They have a less collective identity but they still exhibit overall preferences in how they buy and consume goods and services. Here is a quick infographic to help with marketing to the generation that still hasn’t flexed its full market potential.

Marketing - How to Market to Millennials

 

Marketing With No Budget: The Meat! (Part 2)

It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.

Marketing - More Small Business Marketing With No Budget

Marketing With No Budget: The Meat!

Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.

 

Marketing - Small Business Marketing With No Budget

 

Marketing for the Little Business

This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.

“Don_t be afraid to get creative and experiment with your marketing.” - Mike Volpe

 

Growing Your Instagram Brand

With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.

Instagram - 6 MARKETING TIPS TO HELP GROW YOUR BRAND ON INSTAGRAM

LinkedIn: Back to Basics

Some people have not been using LinkedIn the way they should or have been avoiding it. Here are some tips for getting a solid base under you as you use LinkedIn effectively. Just email me if you want my LinkedIn Guide which goes further in-depth on all of this. Jason@Jasonmporter.com

LinkedIn Checklist

The Best Use of LinkedIn for your Business

Of course, if you are going to be on LinkedIn you might as well use it to increase your business. We have already talked about how to get noticed but now we will show what to do with that attention. It really depends on your business and what the original purpose of getting on LinkedIn was. Some of these things may not be needed for your business but everyone can benefit from networking so put your 5 minutes of LinkedIn time to good work.

Linkedin How to use LinkedIn for your business

Getting Noticed on LinkedIn.

With such a large and powerful platform, I hope it’s obvious why you would want to get noticed on LinkedIn. The primary reason, in my opinion, is to establish yourself as an authority in your particular niche but there are tons of other reasons to stand out. Here are some tips to rise above the rest of the masses on LinkedIn.

LinkedIn 5 Ways to get noticed on Linkedin