Podcasting is one of the fastest growing yet often overlooked ways to do content marketing. The key to good content marketing is educating potential clients and the main reason people listen to podcasts is to learn something new. Three out of four podcast listeners tune in to learn and be inspired.
Another good reason to be podcasting is that people who listen to podcasts are more likely to buy products advertised than other forms of content marketing. They are interested in the podcast and if the products being sold are relevant to the audience they are very likely to at least take a look at the website.
Being a guest on a podcast builds credibility as well. Just talking about what you know and how you can help people will drive traffic to your website if you are speaking to the right audience. Conversion rates are also higher, in fact 4 times higher than regular brand advertising.
So get out there and podcast, or find the right podcast to be a guest on. Most podcasts (including ours) are looking for guests to help create great content and talk to their listeners. Get podcasting!
LinkedIn is a little different than other social media platforms because it is more formal. If you treat it like Facebook or Twitter you won’t get good results and my end up standing out in a bad way. Here are some tips and tricks to successfully navigate the world of LinkedIn.
1) Complete your profile Personally, I would hope this goes without saying, but fill out your profile as completely as possible. There should be very few things on your profile that are blank. It’s not always possible to fill everything out, but you should make the effort. • List all the jobs or positions you’ve held, along with descriptions of your roles. • Have 5 or more skills on your profile. • Write a summary about yourself. • Fill out your industry and postal code. • Add where you went to school.
2) Add an updated profile picture Profiles without pictures seem sketchy. Even when it’s someone I know I am very cautious about connecting if there is no picture. Also, make sure your picture is up to date or within a few years. It is unsettling and unprofessional to have pictures on Linkedin that don’t look like you.
3) Network. Network. Network. This is the key to making Linkedin work for you. There are two strategies here. Connect with everyone or connect with only the people you actually know. Both have advantages and disadvantages.
4) Personalize connection requests. Don’t send the standard Linkedin connection request. Personalize the request to the person you are sending it to. It is more professional and it shows you care about connecting professionally with that person.
5) Grab your name Courtesy: Ken Krogue, Forbes Writer. Did you know you can get your own name as your linked in profile instead of the alphabet soup you were randomly assigned? This makes it look more professional on your emails and resumes. It also makes your Linkedin page easier to remember. Go to the profile edit page and an edit button is available at the end of your Linkedin URL.
6) Never SPAM! Another no brainer. It is possible to spam and get one or two leads, but at the cost of potential relationships. No one likes being spammed. Just don’t do it.
7) Edit or Remove Endorsements. Your endorsement section is out there for everyone to see. Sometimes we are endorsed in ways we don’t want. Sometimes we are endorsed and it looks biased. You can remove endorsements on your profile edit page. Trim up your endorsement to keep your best foot forward.
8) Freely give and receive recommendations. Someone asks for a recommendation, give it. Don’t have a recommendation, ask. This is a way to let others know what to expect from you. People like a second opinion.
9) Join industry and local LinkedIn Groups. Groups are a great way to learn information about subjects that interest you professionally. Many industry leaders post in these professional groups. If you have some insight, post it. It gets your voice out there and could lead to some great connections.
10) Vet a group before you join. Groups are great in general, but some are just ads in disguise. Pay attention to who the members are and what topics they are discussing.
11) Use 3×3 analysis when connecting with people. Courtesy: Steve Richard of Vorsight Meeting someone you can find on Linkedin? Spend 3 minutes and learn 3 things about them you can use as talking points. It shows professionalism and attention to detail. People like talking about themselves so it helps you build rapport quickly.
12) Use InMail strategically. Don’t use Inmail like your regular email. A good practice is to only use it for business that is being facilitated on Linkedin. An example would be asking for an introduction to another Linkedin connection. Use your email for normal correspondence and Inmail for Linked in business.
13) Use Follow effectively. Follow industry leaders. Follow businesses that interest you within your industry or related industries. This will get your profile more exposure and you can meet interesting people in your field.
14) Use “Tags” to categorize your connections. This is especially useful when you have a lot of connections. You can keep track of where you met each person and how you know them.
15) Ask for referrals through LinkedIn. Looking for a new job? Looking to connect to a company? Find out who you know and ask for a referral. Make sure you follow good business etiquette so Linkedin remains a great place to get your referrals.
16) Browse LinkedIn privately. If you are looking at a lot of peoples profiles and businesses, browse privately. This way you don’t seem like a stalker. It is the polite thing to do.
17) Add media. Put up your blog posts. Link articles. Post videos. In general, get yourself on the Linkedin feed. This can create top of mind exposure and help with your other Linkedin business.
LinkedIn is a powerful tool to use in the B2B (business to business) world. It can be used for networking, sales, research, and getting answers to your business questions. LinkedIn isn’t Facebook so you can’t use the same tactics to get noticed, you have to think a little different. Here are 5 ways to get noticed on the worlds #1 B2B platform.
Put a head shot in your profile. This should be a no brainer but I see a ton of profiles without a head shot or even worse with an unprofessional head shot. A profile with a professional head shot gets 21 times more profiles views and also makes it 36 times more likely you will receive a message. Make sure it’s just you, not you and your team or you and your significant other. Business attire is preferred but depending on your industry you could get away with a work uniform. This is your first impression so make it a good one.
Add your skills. Get noticed by adding your skill set to LinkedIn. If you add your skill set your profile views increase 13 times. That’s a big jump for such an easy thing to do. If you list 5 or more skill that jumps to 17 times more views. This is the place to let people know what you do, it’s what LinkedIn is about. It’s even better when you can get colleagues to endorse your skills. The best way to make that happen is to ask.
Talk about what you know Get noticed by posting content, unique content is best. The LinkedIn algorithm loves unique content and content written specifically for its users. Influencers average 130,000 post views when they write on LinkedIn and you don’t have to be an influencer to get going and take advantage of this. You should write about things you know so people understand you can help them when the time comes. Get your posts out with proper tags and people will start to follow you for more information.
Join groups Do a little research and find the groups relevant to your interests or that contain the people you want to talk to. Ask questions, provide answers and be useful in the groups you join don’t just look for the sale. Hard selling tactics backfire on LinkedIn, you should be trying to show expertise without pushing for customers..
Personalize your connection requests Tell people why you want to connect with them or where you met in person so they know who you are and why they should click yes. A personalized invite makes you stand out. Most people will connect with you on LinkedIn and even more will connect if they know why you sent the request.
Pro tip: Don’t connect with someone then start selling, it is a good way to loose a valuable contact. Even if they don’t disconnect with you they will remember that first interaction and decrease the chances they will help you or buy from you in the future.
LinkedIn is a great tool especially when your target is other businesses. Besides Facebook, it’s the other social media platform I believe every business and business person should be on. It has its own culture and ways of doing things so don’t use Facebook tactics over on LinkedIn. I will help you figure out if you should be spending time on LinkedIn and if so what you should be doing. Some businesses just need a presence there as it denotes legitimacy and confidence in your business. Other businesses should be more active on LinkedIn than on Facebook.
First, let’s look at the statistics of LinkedIn and why it is important. What do you want to know about using LinkedIn to increase your business? Your question could be the inspiration for the next infographic!
I am seeing a lot of people who relied on in-person marketing starting to panic as social interactions decline. So now is the time to take a look at your online marketing strategy, are you ready to go digital? I feel a lot of products are better sold in person (including mine) but if you don’t have that chance you better have a solid backup plan until things settle back into normal. So quit panicking and strategize.
It’s a long game but that doesn’t mean you shouldn’t start now since you can still get short term results. Content Marketing is about providing value to people and showing you are worthy of their trust (and business). I still am waiting for an industry that shouldn’t be doing Content Marketing on some level. A lot of the things on this list are part of an overall Content Marketing strategy but could be used alone as well. If you are not doing Content Marketing you really should ask yourself “why”? If the reason is not extremely compelling, you should get started.
If you are in business and you aren’t collecting emails you are doing it wrong. Email marketing can bring big returns if you do it right. No need to overwhelm your audience with spam, have good information or timely and valuable deals and you will maintain a loyal following. Be consistent on when you send out emails, keep it relevant to the interests of your audience.
If done right social media posts can bring a big return. Lead with your offer or your value proposition. Make the post valuable and not just another generic “buy me” ad. It is also a great place to spread your Content Marketing if you have that plan in place. Join groups and interact rather than just advertise (though some groups that is all they are for, ads). Keep your business page active, engaging and useful. Make sure the social media platform you are on (Facebook, Twitter, Instagram, etc) matches your target demographic.
It’s just a fact that every platform is trying to get you to pay them to put your ads in front of people. The only way around this is Content Marketing, but it isn’t all bad. The reason people pay to put ads out is that it works. They wouldn’t be able to sell ad space if no one clicked through and bought products. The good news is you can spend just a little money to find out if it is right for you. If you don’t have a strong marketing strategy I would recommend getting in touch with a professional first because it is easy to waste money on paid marketing and get nothing in return. Start with less expensive platforms and move on to the more expensive ones once you learn how the whole system works and you have a value proposition that pulls in sales.
Probably one of the most misunderstood aspects of online marketing. Basically, your SEO determines how close to the top of the search results you are. It takes in a lot of factors and is almost constantly shifting. There are some basics you can do to increase your SEO like having robust content on your page, a relevant URL, and a fast and mobile-friendly page. You might have to bring in an expert on this one but looking up SEO essentials articles will give you some other ideas you can use to bring your ranking up.
The cornerstone of Content Marketing, a blog is so much more than just a place to put down thoughts. It can be the centerpiece of your online efforts. A well written 1200 word article produces at least 7 pieces of content for your other platforms. If an article you write trends higher and gets more engagement then that subject might be your next idea for your value proposition ads. Besides bringing in leads on its own, a blog makes the rest of your online marketing better and easier to maintain.
Beyond strategy, there are hundreds of online tactics to increase readership, engagement and online sales. Discounts, contests, auctions, live events are all examples of ways to get more eyes on your products and services and get more selling done. Watch for future articles on tactics to use in the online world.
If you need help with any of this then give me a call or send a message. I have over 28 years of experience in sales and marketing and am an expert on Content Marketing and maintaining an online presence. Let’s craft your online strategy while everyone else is still figuring out what to do about the shifting sales landscape.
There are 86 million Millenials in the United States with a collective buying power of $1.3 Trillion. We all know it’s a market that can’t be ignored but a lot of businesses find out it is a market that isn’t like the previous generations. They have a less collective identity but they still exhibit overall preferences in how they buy and consume goods and services. Here is a quick infographic to help with marketing to the generation that still hasn’t flexed its full market potential.
It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.
Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.
This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.
With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.