Tapping Into the Buying Power of Millennials

There are 86 million Millenials in the United States with a collective buying power of $1.3 Trillion. We all know it’s a market that can’t be ignored but a lot of businesses find out it is a market that isn’t like the previous generations. They have a less collective identity but they still exhibit overall preferences in how they buy and consume goods and services. Here is a quick infographic to help with marketing to the generation that still hasn’t flexed its full market potential.

Marketing - How to Market to Millennials

 

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Marketing With No Budget: The Meat! (Part 2)

It is truly astonishing how many ways there are to market without spending money if you are willing to spend some time. Of course, when some businesses say they want free marketing it means they want someone else to do it for free. They just need to remember that everyone’s time is valuable and in general, people do not like working for free. Consider a trade, consider what you can do for them, find a way to compensate others even if you are cash-strapped and you will find people more willing to help you. Doing it yourself is the intent of these articles on marketing without a budget but if you can get help, go for it. Of the methods on this infographic, I like YouTube. It’s the worlds second largest search engine and can find an audience that other platforms can’t match if you do it right.

Marketing - More Small Business Marketing With No Budget

Marketing With No Budget: The Meat!

Let’s get to the meat of it. How do you market without a budget? The simple answer is by spending time on your marketing. The less money you spend the more time you will have to spend on getting your message out there. Content Marketing is a great method for establishing your brand voice, gaining credibility and getting your message out to your target audience. Of all the methods in the Infographic below, I am partial to Networking. It has done the most for my business in terms of time spent to dollars earned. Of course, each industry is different but I am of the opinion you can’t go wrong with networking as you explore the methods that work best for you.

 

Marketing - Small Business Marketing With No Budget

 

Marketing for the Little Business

This week we will be talking about how to market your small business. We will discuss Guerilla Marketing, Traditional Marketing, Content Marketing and how to do it all on little or no budget. One truth I have found in marketing is that when you spend less money you have to spend more time, it’s a tradeoff. When you feel you shouldn’t spend money on marketing your business ask yourself what your own time is worth. It might be more expensive in the long run not to hire someone. Of course, you can learn to do it all yourself, just make sure that’s the best thing for your business.

“Don_t be afraid to get creative and experiment with your marketing.” - Mike Volpe

 

Growing Your Instagram Brand

With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.

Instagram - 6 MARKETING TIPS TO HELP GROW YOUR BRAND ON INSTAGRAM

LinkedIn: Back to Basics

Some people have not been using LinkedIn the way they should or have been avoiding it. Here are some tips for getting a solid base under you as you use LinkedIn effectively. Just email me if you want my LinkedIn Guide which goes further in-depth on all of this. Jason@Jasonmporter.com

LinkedIn Checklist

The Best Use of LinkedIn for your Business

Of course, if you are going to be on LinkedIn you might as well use it to increase your business. We have already talked about how to get noticed but now we will show what to do with that attention. It really depends on your business and what the original purpose of getting on LinkedIn was. Some of these things may not be needed for your business but everyone can benefit from networking so put your 5 minutes of LinkedIn time to good work.

Linkedin How to use LinkedIn for your business