Why LinkedIn?

LinkedIn is a great tool especially when your target is other businesses. Besides Facebook, it’s the other social media platform I believe every business and business person should be on. It has its own culture and ways of doing things so don’t use Facebook tactics over on LinkedIn. I will help you figure out if you should be spending time on LinkedIn and if so what you should be doing. Some businesses just need a presence there as it denotes legitimacy and confidence in your business. Other businesses should be more active on LinkedIn than on Facebook.

First, let’s look at the statistics of LinkedIn and why it is important. What do you want to know about using LinkedIn to increase your business? Your question could be the inspiration for the next infographic!

Online Marketing Strategy – Is Yours Ready?

I am seeing a lot of people who relied on in-person marketing starting to panic as social interactions decline. So now is the time to take a look at your online marketing strategy, are you ready to go digital? I feel a lot of products are better sold in person (including mine) but if you don’t have that chance you better have a solid backup plan until things settle back into normal. So quit panicking and strategize.Online Marketing Strategy - Is Yours Ready_

Content Marketing

It’s a long game but that doesn’t mean you shouldn’t start now since you can still get short term results. Content Marketing is about providing value to people and showing you are worthy of their trust (and business). I still am waiting for an industry that shouldn’t be doing Content Marketing on some level. A lot of the things on this list are part of an overall Content Marketing strategy but could be used alone as well. If you are not doing Content Marketing you really should ask yourself “why”? If the reason is not extremely compelling, you should get started.

Email Marketing

If you are in business and you aren’t collecting emails you are doing it wrong. Email marketing can bring big returns if you do it right. No need to overwhelm your audience with spam, have good information or timely and valuable deals and you will maintain a loyal following. Be consistent on when you send out emails, keep it relevant to the interests of your audience.

Social Media

If done right social media posts can bring a big return. Lead with your offer or your value proposition. Make the post valuable and not just another generic “buy me” ad. It is also a great place to spread your Content Marketing if you have that plan in place. Join groups and interact rather than just advertise (though some groups that is all they are for, ads). Keep your business page active, engaging and useful. Make sure the social media platform you are on (Facebook, Twitter, Instagram, etc) matches your target demographic.

Paid Ads

It’s just a fact that every platform is trying to get you to pay them to put your ads in front of people. The only way around this is Content Marketing, but it isn’t all bad. The reason people pay to put ads out is that it works. They wouldn’t be able to sell ad space if no one clicked through and bought products. The good news is you can spend just a little money to find out if it is right for you. If you don’t have a strong marketing strategy I would recommend getting in touch with a professional first because it is easy to waste money on paid marketing and get nothing in return. Start with less expensive platforms and move on to the more expensive ones once you learn how the whole system works and you have a value proposition that pulls in sales.

SEO

Probably one of the most misunderstood aspects of online marketing. Basically, your SEO determines how close to the top of the search results you are. It takes in a lot of factors and is almost constantly shifting. There are some basics you can do to increase your SEO like having robust content on your page, a relevant URL, and a fast and mobile-friendly page. You might have to bring in an expert on this one but looking up SEO essentials articles will give you some other ideas you can use to bring your ranking up.

Blogging

The cornerstone of Content Marketing, a blog is so much more than just a place to put down thoughts. It can be the centerpiece of your online efforts. A well written 1200 word article produces at least 7 pieces of content for your other platforms. If an article you write trends higher and gets more engagement then that subject might be your next idea for your value proposition ads. Besides bringing in leads on its own, a blog makes the rest of your online marketing better and easier to maintain.

Tactics

Beyond strategy, there are hundreds of online tactics to increase readership, engagement and online sales. Discounts, contests, auctions, live events are all examples of ways to get more eyes on your products and services and get more selling done. Watch for future articles on tactics to use in the online world.

If you need help with any of this then give me a call or send a message. I have over 28 years of experience in sales and marketing and am an expert on Content Marketing and maintaining an online presence. Let’s craft your online strategy while everyone else is still figuring out what to do about the shifting sales landscape.

Jason@Jasonmporter.com (435) 554-8209

Growing Your Instagram Brand

With everyone clamoring about how great Instagram is for growing a business with a visual element it’s hard to know where to start. Of course, content is king, you should start with a strong visual presence and good looking content, it’s what drives Instagram interaction. Once you have a visual identity established here are a few more tips and tricks to grow your business on Instagram and to make sure your content is seen by as many people as possible.

Instagram - 6 MARKETING TIPS TO HELP GROW YOUR BRAND ON INSTAGRAM

LinkedIn: Back to Basics

Some people have not been using LinkedIn the way they should or have been avoiding it. Here are some tips for getting a solid base under you as you use LinkedIn effectively. Just email me if you want my LinkedIn Guide which goes further in-depth on all of this. Jason@Jasonmporter.com

LinkedIn Checklist

The Best Use of LinkedIn for your Business

Of course, if you are going to be on LinkedIn you might as well use it to increase your business. We have already talked about how to get noticed but now we will show what to do with that attention. It really depends on your business and what the original purpose of getting on LinkedIn was. Some of these things may not be needed for your business but everyone can benefit from networking so put your 5 minutes of LinkedIn time to good work.

Linkedin How to use LinkedIn for your business

Getting Noticed on LinkedIn.

With such a large and powerful platform, I hope it’s obvious why you would want to get noticed on LinkedIn. The primary reason, in my opinion, is to establish yourself as an authority in your particular niche but there are tons of other reasons to stand out. Here are some tips to rise above the rest of the masses on LinkedIn.

LinkedIn 5 Ways to get noticed on Linkedin

How Not to Use LinkedIn

I have seen several articles and ads telling me that LinkedIn is the solution to almost any problem a business could have. From a slump in sales to HR nightmares this social media platform can solve it all. Don’t get caught in the trap many small businesses do of believing any social media platform will cure your issues. It probably could help but you need to look at more than just the social media aspect of things. I have heard phrases like “If I only had more followers” as the obvious solution to a problem that goes much deeper in the company. Likes and followers will come if you have a solid product people believe in. If there is a need you are filling then the social media will happen but if you have a poor product or are presenting it poorly then no amount of likes will save your business. Keep this in mind before dumping your hopes on a social media campaign saving you.

LinkedIn is a channel t

Why LinkedIn is Still King of B2B Networking

The 20th ranked website in the world and the number one business to business (B2B) networking site, LinkedIn is still the top place to go for business purposes. The groups can have great information as well as people publishing content on the site giving out expert advice make it a valuable information source. It’s hard to imagine some people haven’t harnessed the power of this site. This week we will talk about getting more business through LinkedIn and how you can get my LinkedIn best practices guide.

Linkedin Why Linked in should be part of your Digital Strategy

What Skills Do You Need For a Successful YouTube Channel?

To make a popular YouTube channel you need a few skills at hand. You don’t necessarily need to do it yourself, but you need people who can help you with the skills you don’t have. Here is a list of the 5 things you need to know how to do to keep a steady following on YouTube.

5 Skills You Need for a successful YouTube Channel

Optimizing your YouTube Video for Search

You spent time creating it, now you want people to find it. What good is a video if no one sees it? The number one tip I can give you on top of the infographic below is to find yourself a good keyword research tool. Knowing what is trending and what are solid keywords is invaluable to help get your content seen.

OPTIMIZING YOUR YOUTUBE VIDEO FOR SEARCH