I have said it before and I will say it again, no matter the platform you need unique and engaging content to grow. Twitter is no different other than it is easier to accomplish than on most platforms. It’s only a picture and up to 280 characters where other platforms need more to remain relevant. Keep your posts consistent once you find the sweet spot (you may need to do some A/B testing, don’t rely on generalized stats for this) so your followers know when to expect your content. Above all, keep it fun, even if you are posting about dry subjects, your followers can tell if you aren’t into the subject you are posting about. Here are some more tips to drive your followers upward and onward.
Twitter, in general, is a pretty forgiving social media platform. Unless you are posting boneheaded or insensitive comments you can get away with mistakes and it won’t negatively impact your numbers much. The problem is if you continually post using spammy or undesirable methods you will shed followers and get pushed to the bottom of everyone else’s feed. Here are the Twitter mistakes to avoid to keep your follower base growing at a healthy pace and retain quality contacts.
Your Twitter profile is the same idea as your networking introduction, it’s the handshake people get when they first meet your Twitter account. First impressions are important and while some mistakes are forgivable, why chance it? Here are some tips to optimize your Twitter profile and give off the most professional first impression possible.
I see a lot of marketers scrambling to get as many Twitter followers as possible as quickly as they can. A large emphasis is placed on how many thousands of followers they can get so they can be seen as an influencer or so they can monetize their Twitter account faster. Of course, I see a lot of those marketers ending up in “Twitter Jail” as well and it doesn’t surprise me. The techniques used to get massive followers in a short time are shady at best and in a lot of cases outright dishonest which Twitter does its best to stop. I shake my head, make sure I am not following such accounts and I move on. My personal Twitter is coming up on the 1,000 follower mark and I am very proud of that number since it represents hard work and a well run slow growth campaign. The biggest difference between the slow and fast methods is the audience engagement. Fast growth only cares about the numbers slow growth cares about the people. I have close to 1,000 people following me that I didn’t have to chase and beg for them to be a part of my Twitter experience, they want to hear what I have to say. Original content delivered on a schedule about relevant topics. That is the secret formula for a slow growth Twitter campaign. Except it really isn’t a secret. It’s hard work over a long period of time that delivers results. If you decide the numbers are important and you just MUST have as many followers as possible as soon as possible then I am not the right coach for you but if you want followers that listen, let’s talk.
Treat each Twitter post as a news headline meant to grab attention. Always link it to more content because it is rare you can say everything you need in 140 characters. Blogs are the best way to go but if you keep most of your content on Facebook use that instead. The main thing is you need room to expound on your Twitter statement.
Slow and steady keeps your Twitter following. If you use “flash in the pan” techniques you can gain a large following fast, then loose the just as fast. Here are some solid tips for gaining followers and keeping them watching your feed.
Twitter engagement is the measure of activity of your followers interacting with your content. This shows they are interested and paying attention to what you post so it is a good indicator of how effective a campaign is. Getting fans engaged can give you valuable feedback and tell you what your brand is doing right and what they are doing wrong.
One tip for increasing your engagement is to not overwhelm your followers. Socialbakers found that engagement dropped after the third Tweet each day. Every company is different so your level of engagement may be different, but likely it is right around the three Tweet mark. You need to watch your analytics and find your sweet spot. See when there is a difference in engagement and try to hit that mark each day, spread out of course. Make sure your Tweets are not too many, not too few…..just right.
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