Podcasting is one of the fastest growing yet often overlooked ways to do content marketing. The key to good content marketing is educating potential clients and the main reason people listen to podcasts is to learn something new. Three out of four podcast listeners tune in to learn and be inspired.
Another good reason to be podcasting is that people who listen to podcasts are more likely to buy products advertised than other forms of content marketing. They are interested in the podcast and if the products being sold are relevant to the audience they are very likely to at least take a look at the website.
Being a guest on a podcast builds credibility as well. Just talking about what you know and how you can help people will drive traffic to your website if you are speaking to the right audience. Conversion rates are also higher, in fact 4 times higher than regular brand advertising.
So get out there and podcast, or find the right podcast to be a guest on. Most podcasts (including ours) are looking for guests to help create great content and talk to their listeners. Get podcasting!